Jun 2024

Mon 24

Mon, 24 June @ 6:00 pm - 8:00 pm

Welcome Reception

Tue 25

Tue, 25 June @ 8:30 am - 9:15 am

Registration, Breakfast & Exhibitor Networking

Tue, 25 June @ 9:15 am - 10:00 am

What Aren’t the Public Polls Telling You?

Pollsters will share their data–the stuff that’s not in the news–and what they are observing this election year to give an edge to attendees on what’s really influencing voters’ choices […]

Pollsters will share their data–the stuff that’s not in the news–and what they are observing this election year to give an edge to attendees on what’s really influencing voters' choices in 2024.

Attendees will learn:

• Big trends in California
• What factors are driving attitudes, especially among young voters
• With a divided electorate, which voters are up for grabs and what do they care about
• How may low enthusiasm and turnout affect election outcomes

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Speakers include:



Michael Antonopoulos

1892

COO & Executive VP



Marva Diaz

California Target Book

Publisher & CEO



Michele Cordoba

Culture IQ

Founding Director



David Binder

David Binder Research

Founder

Tue, 25 June @ 10:15 am - 11:00 am

Ethics Unveiled: Using Generative AI Responsibly & Ensuring Voter Privacy

Speakers will discuss the importance of ethical guidelines, responsible governance, and vigilant oversight in the use of AI technologies and observance of voter privacy in political campaigns.   Attendees will learn: […]

Speakers will discuss the importance of ethical guidelines, responsible governance, and vigilant oversight in the use of AI technologies and observance of voter privacy in political campaigns.  

Attendees will learn:

• Potential risks and challenges associated with the irresponsible use of generative AI
• How to navigate the complex regulatory landscape governing data privacy and AI use in political campaigns.
• Best practices for ethically leveraging generative AI tools and safeguarding voter privacy

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Speakers include:



Julie Sweet

AAPC

Director, Advocacy and Industry Relations



Uri Davidov

Getty Images

Director, KAE



Boo Yuen

Adwell

Executive Vice President



Samantha Corbin

Brownstein

Tue, 25 June @ 11:00 am - 11:30 am

Break & Exhibitor Networking

Sponsored by:

Sponsored by:



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Tue, 25 June @ 11:30 am - 12:15 pm

Outlook for November

California-based journalists will discuss What’s been learned so far in the run up to November The issues motivating voters Trends to watch as this campaign season takes shape 

California-based journalists will discuss

• What’s been learned so far in the run up to November
• The issues motivating voters
• Trends to watch as this campaign season takes shape 

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Speakers include:



Christopher Cadelago

Politico

CA Bureau Chief



Alexei Koseff

Cal Matters

Capitol Reporter



Nikki Laurenzo

KTXL FOX40

Evening Reporter



Roger Salazar

ALZA Strategies

President

Tue, 25 June @ 12:15 pm - 1:10 pm

Networking Luncheon

Tue, 25 June @ 1:00 pm - 1:05 pm

Industry Perspective Courtesy of Premion

Speakers include:



Al Behmoiras

Premion

Head of Political Sales

Tue, 25 June @ 1:10 pm - 1:35 pm

Effective Persuasion in a Polarized Environment

This discussion will examine the role of persuasion in the current polarized environment. Attendees will discover: Where persuasion continues to work How to find persuadable voters Methods and resources needed […]

This discussion will examine the role of persuasion in the current polarized environment.

Attendees will discover:

• Where persuasion continues to work
• How to find persuadable voters
• Methods and resources needed to yield successful persuasion outcomes.

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Speakers include:



Kate Maeder

KMM Strategies

Partner



Matt Rodriguez

Rodriguez Strategies

Founder & CEO



David Wilson

Red Dog Strategies

President & CEO



James Fisfis

Pathfinder Strategic LLC

President

Tue, 25 June @ 1:35 pm - 2:00 pm

The Media Maze: Strategies for Reaching and Persuading Voters

As media consumption changes and adapts, what’s the best way to ensure your message is persuading the right voters? Attendees will learn: Identifying where target voters consume media The current […]

As media consumption changes and adapts, what’s the best way to ensure your message is persuading the right voters?

Attendees will learn:

• Identifying where target voters consume media
• The current trends in media consumption
• Best practices for harnessing the power of emerging platforms and optimizing traditional channels

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Speakers include:



Amanda Malo

Bask Digital Media

President



Jeff Gozzo

Gozzo Strategy & Campaigns

Principal



Paul Del Signore

USPS

National Political Mail Strategist



Paul Plawin

LG Ad Solutions

Sr. Director. Political Ad Sales



Carol Dahmen-Eckery

CDE Strategies LLC

CEO

Tue, 25 June @ 2:00 pm - 2:15 pm

Break & Exhibitor Networking

Sponsored by:

Sponsored by:



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Tue, 25 June @ 2:15 pm - 3:00 pm

Art of the Pitch

Veteran industry pros will share their wisdom, including: Tips for crafting a successful pitch The value of research What to know about delivering a compelling pitch Building strong client relationships […]

Veteran industry pros will share their wisdom, including:

• Tips for crafting a successful pitch
• The value of research
• What to know about delivering a compelling pitch
• Building strong client relationships that keep them coming back
• Unique nature of working in California

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Speakers include:



Bill Wong

Bill Wong LLC

Principal



Martin Wilson

California Chamber of Commerce

Executive Vice President, Public Affairs



Danielle Cendejas

The Strategy Group

Partner