Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of effective digital, TV, mail, phones and field operations.

Tune in as experts give an overview of the lessons learned from the 2022 Midterms and discuss how we can apply them in our future campaigns. Where did the polling get it right, and what can we learn from it? This panel of consultants will look ahead at what we can expect southern states will go through as we approach a presidential election year.

Tell your story effectively! Drive coverage on down ballot races through strong earned media and by shaping your communications strategy for smaller races.

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures. Learn what to consider when developing your targeting plan and how campaigns can more strategically approach their media mix as a whole to deliver the win.