Digital Politics
Events
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11 events,
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Join this session to hear Eric Wilson, Managing Partner at Startup Caucus, outline how political technology has evolved from Version 1.0 and simply establishing online presences to Version 2.0 and the digitization of legacy campaign functions to now Version 3.0 and digital transformation of campaigning. We have work to do on getting Version 2.0 […]
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The stakes are higher than ever for political campaigns. As political marketers plot their winning fall strategies, they’re embracing OTT as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers are planning and securing inventory early. The session will […]
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With only a few months left until the Midterms, seasoned media buyers and experts will share their tips on utilizing streaming TV to effectively reach voters.
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Ready to take your campaign to the next level? Hear from Brittany Comins, President of Amplify, and Farz Sokhansanj, Vice President of Business Development at Prompt.io, on how to scale your next texting campaign. The fireside-style talk will cover: Texting as a tool in your communications kit Short vs Long Ramping Rapid Response
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Voter blocs are more than simply individuals of the same race or ethnicity. Listen as experts in targeting diverse voters discuss the intricacies of these audiences, considering cultural influences, educational levels and more and the tools and methods you need to ensure your targeting is on point.
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With many voters increasingly choosing to vote prior to election day, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in the days leading up to the election. i360's team will discuss targeting AB/EV voters with messaging that will resonate with them, and how to save […]
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Campaign consultants and texting experts share the latest trends in how texting is being utilized ahead of the midterms, as well as the latest updates on 10DLC and The Campaign Registry.Â
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Learn best practices for running successful ads about social issues, elections, or politics on Meta platforms in 2022. |
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