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11 events found.
Digital Politics
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The Evolution of Political Technology
Virtual ConferenceJoin this session to hear Eric Wilson, Managing Partner at Startup Caucus, outline how political technology has evolved from Version 1.0 and simply establishing online presences to Version 2.0 and the digitization of legacy campaign functions to now Version 3.0 and digital transformation of campaigning. We have work to do on getting Version 2.0 […]
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What to Know Now about OTT & Political Advertising for the Fall
Virtual ConferenceThe stakes are higher than ever for political campaigns. As political marketers plot their winning fall strategies, they’re embracing OTT as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers are planning and securing inventory early. The session will […]
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Reach Voters Before November: CTV & OTT Strategies
Virtual ConferenceWith only a few months left until the Midterms, seasoned media buyers and experts will share their tips on utilizing streaming TV to effectively reach voters.
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How to Scale Your Next Texting Campaign
Virtual ConferenceReady to take your campaign to the next level? Hear from Brittany Comins, President of Amplify, and Farz Sokhansanj, Vice President of Business Development at Prompt.io, on how to scale your next texting campaign. The fireside-style talk will cover: Texting as a tool in your communications kit Short vs Long Ramping Rapid Response
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Targeting Diverse Voters: More than Race & Ethnicity
Virtual ConferenceVoter blocs are more than simply individuals of the same race or ethnicity. Listen as experts in targeting diverse voters discuss the intricacies of these audiences, considering cultural influences, educational levels and more and the tools and methods you need to ensure your targeting is on point.
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Win Before Election Day with AB/EV Data Targeting
Virtual ConferenceWith many voters increasingly choosing to vote prior to election day, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in the days leading up to the election. i360's team will discuss targeting AB/EV voters with messaging that will resonate with them, and how to save […]
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Reach Voters Any Place, Any Time: Texting Best Practices
Virtual ConferenceCampaign consultants and texting experts share the latest trends in how texting is being utilized ahead of the midterms, as well as the latest updates on 10DLC and The Campaign Registry.Â
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Meta: Adapting to Advertising Ecosystem & Platform Changes in 2022
Virtual ConferenceLearn best practices for running successful ads about social issues, elections, or politics on Meta platforms in 2022.