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Digital Politics

Name: Meta: Adapting to Advertising Ecosystem & Platform Changes in 2022
Start: 2022-08-25T15:45:00+00:00
End: 2022-08-25T16:10:00+00:00
Location: Virtual Conference

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Digital Politics

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August 2022

Thu 25

August 25, 2022 @ 1:00 pm - 1:05 pm

Welcome Address

Virtual Conference

Thu 25

August 25, 2022 @ 1:05 pm - 1:35 pm

The Evolution of Political Technology

Virtual Conference

Join this session to hear Eric Wilson, Managing Partner at Startup Caucus, outline how political technology has evolved from Version 1.0 and simply establishing online presences to Version 2.0 and the digitization of legacy campaign functions to now Version 3.0 and digital transformation of campaigning. We have work to do on getting Version 2.0 […]

Thu 25

August 25, 2022 @ 1:35 pm - 1:40 pm

Break

Virtual Conference

Thu 25

August 25, 2022 @ 1:40 pm - 1:50 pm

What to Know Now about OTT & Political Advertising for the Fall

Virtual Conference

The stakes are higher than ever for political campaigns. As political marketers plot their winning fall strategies, they’re embracing OTT as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers are planning and securing inventory early. The session will […]

Thu 25

August 25, 2022 @ 1:50 pm - 2:20 pm

Reach Voters Before November: CTV & OTT Strategies

Virtual Conference

With only a few months left until the Midterms, seasoned media buyers and experts will share their tips on utilizing streaming TV to effectively reach voters.

Thu 25

August 25, 2022 @ 2:20 pm - 2:30 pm

How to Scale Your Next Texting Campaign

Virtual Conference

Ready to take your campaign to the next level? Hear from Brittany Comins, President of Amplify, and Farz Sokhansanj, Vice President of Business Development at Prompt.io, on how to scale your next texting campaign. The fireside-style talk will cover: Texting as a tool in your communications kit Short vs Long Ramping Rapid Response

Thu 25

August 25, 2022 @ 2:30 pm - 2:35 pm

Break

Virtual Conference

Thu 25

August 25, 2022 @ 2:35 pm - 3:05 pm

Targeting Diverse Voters: More than Race & Ethnicity

Virtual Conference

Voter blocs are more than simply individuals of the same race or ethnicity. Listen as experts in targeting diverse voters discuss the intricacies of these audiences, considering cultural influences, educational levels and more and the tools and methods you need to ensure your targeting is on point.

Thu 25

August 25, 2022 @ 3:05 pm - 3:15 pm

Win Before Election Day with AB/EV Data Targeting

Virtual Conference

With many voters increasingly choosing to vote prior to election day, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in the days leading up to the election. i360's team will discuss targeting AB/EV voters with messaging that will resonate with them, and how to save […]

Thu 25

August 25, 2022 @ 3:15 pm - 3:45 pm

Reach Voters Any Place, Any Time: Texting Best Practices

Virtual Conference

Campaign consultants and texting experts share the latest trends in how texting is being utilized ahead of the midterms, as well as the latest updates on 10DLC and The Campaign Registry.

Thu 25

August 25, 2022 @ 3:45 pm - 4:10 pm

Meta: Adapting to Advertising Ecosystem & Platform Changes in 2022

Virtual Conference

Learn best practices for running successful ads about social issues, elections, or politics on Meta platforms in 2022.

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Digital Politics

August 2022

Welcome Address

Break

Reach Voters Before November: CTV & OTT Strategies

Break

Reach Voters Any Place, Any Time: Texting Best Practices

Meta: Adapting to Advertising Ecosystem & Platform Changes in 2022

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