Have you ever had a client that wanted to push the boundaries of ethical campaigning? How do you balance their expectations and your role in advising them to campaign responsibly? Learn from experienced consultants who will discuss the balance between educating clients on the ethics of email fundraising, texting, targeting and more.

Tune in as experts give an overview of the lessons learned from the 2022 Midterms and discuss how we can apply them in our future campaigns. Where did the polling get it right, and what can we learn from it? This panel of consultants will look ahead at what we can expect southern states will go through as we approach a presidential election year.

Tell your story effectively! Drive coverage on down ballot races through strong earned media and by shaping your communications strategy for smaller races.

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures. Learn what to consider when developing your targeting plan and how campaigns can more strategically approach their media mix as a whole to deliver the win.

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Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to harness the growing impact of direct mail for your next campaign. During the session, USPS will engage with AAPC members and also share insights from their newly released joint white paper with AAPC that includes insights from their 2022 Midterm Elections voter research, as well as comparisons to similar research conducted by the Postal Service following the 2020 National Elections, to provide an overview of what voters think about when viewing political advertising and a path to more effective and efficient use of direct mail as part of an integrated political campaign. Don’t miss out on this opportunity to be part of a conversation with the Postal Service and its dedicated direct mail experts.

In this Democrat only session, join the conversation with the D committees as plans for 2024 kick off. You won’t want to miss the insights on the maps, where teams are hiring, and where Dems think we can pick things up.