VP, Media Buying- Trilogy Interactive LLC

John builds advertising campaigns that are about reaching people, not just buying impressions. This means that instead of just hitting the numbers, he continuously searches for the perfect combination of media, message, and technology that will have the greatest impact for Trilogy clients. Detail-oriented, innovative, and obsessed with efficiency, John navigates the ever-changing media marketplace to maximize the value of every ad dollar. He’s an expert on media data and analytics who enjoys finding the story behind the numbers, delivering insights that clients can build upon campaign after campaign.

Before joining Trilogy, John worked as the marketing director for two programmatic advertising technology companies, Technorati Media and Adadyn. Prior to that, John led global media buying for OnLive, a cloud gaming company. John graduated from UC Berkeley with a degree in political science.