In this Democrat only session, join the conversation with the D committees as plans for 2024 kick off. You won’t want to miss the insights on the maps, where teams are hiring, and where Dems think we can pick things up.

To remain competitive in this industry, consultants must be proactive in attracting new clients, establishing long-lasting relationships, and learning new business management skills. Hear the key strategies that veteran Republican consultants used to create successful businesses that continue to attract campaigns.

Top journalists will discuss the big trends heading into the 2024 election cycle, including the role of social media in driving news and the decline of local journalism.

A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and strategy to achieve campaign success.

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML technologies, and how to best leverage these tools to achieve campaign goals while avoiding potential pitfalls.

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner with social media influencers who align with your candidate's values and messaging and the importance of building authentic relationships with influencers.

This session will explore and affirm how data usage in political advertising continues to evolve to more efficiently reach targeted voters and win elections.

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will keep them coming back.

State and local campaigns’ smaller budgets make it challenging to compete for attention.  The panel will share insights on how to create compelling content and messaging on a budget that reaches and resonates with voters and wins elections.

Join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

The television landscape is increasingly complex and fragmented. Is your political advertising strategy taking advantage of the latest tech innovations and ad strategies to reach and engage voters? Join MiQ for a masterclass on advanced TV planning, activation, and measurement. Discover lessons learned from the midterms, priorities for the 2023/2024 cycle, and how expert strategists are approaching TV media buying today.

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how media is being consumed today and the trends shaping media consumption.

This closed-door Caucus session is a “one of a kind partisan political briefing” providing insights as we look ahead to the next election cycle.

In this Democratic only session, leaders of important independent organizations will discuss their role in the broader Democratic ecosystem and their areas of emphasis (time and money) to build momentum through 2024.  We will also explore what issues and messaging will continue to motivate Democratic voters as we buckle down and battle up!

This session will spotlight the strategies and tactics followed by those who have been historically underrepresented in firms, political committees, and PACs to reveal how they “got in the door”. An experienced panel will share their personal stories and insights on how they navigated the industry, established a reputation, and built their businesses.

This session will examine the impact of the Latino vote in recent elections as well as key differences in voting among regional Latino populations, the factors and issues that determine Latino turnout and the first-time voters represented in the Latino population.

Learn how to develop a brand strategy that “clicks” with voters and communicates your candidate's message effectively. Explore the tools and strategies you need to help your candidate stand out in the most competitive races.

CTV proved to be the essential channel for political advertisers to build a complete media strategy to reach and win over voters in the midterm elections as political advertisers spent more on ad-supported streaming than previous cycles.

And streaming will remain a priority channel for reaching voters for the 2023-2024 cycle. Almost half (46 percent) of U.S. households are only reachable on streaming TV, according to MRI Simmons — and nearly 40 percent of daily TV time in the U.S. this year will be spent streaming, according to eMarketer.

Join the Premion roundtable featuring political operatives, buyers and experts from leading OTT platforms for a timely discussion on priorities and expectations with OTT / CTV campaign advertising in the 2023-24 cycle — as well as lessons learned from the midterms, and results from a new OTT political advertising survey.

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging resources to support the campaign.

Learn how political consultants can support non-partisan causes and initiatives. Gain an understanding about messaging that brings both parties to the table, how bipartisan legislation gets done and how to get out the vote out for those who identify as independent. 

Political campaigns have employed digital marketing strategies for years. But digital advertising channels have become increasingly sophisticated and innovative. With new offerings like in-game advertising recently emerging, we now have the capacity to identify, reach, and interact with individual voters. Join Causal IQ’s masterclass to hear what the experts have to say about setting your campaign up for success in the 2024 election cycle and beyond.

Artificial Intelligence has recently reached a tipping point.  Instead of taking years to come to fruition, new advances are taking just months or weeks to affect our daily jobs and entire industries.  Don't worry that AI will take your job; worry that someone who uses AI better than you do will take your job!  Listen to understand where this technology is and where it's going.