President- ALZA Strategies

Roger Salazar is the President of ALZA Strategies. The San Francisco Chronicle called him, “a master of political messaging who also packs a punch.” Politico said of him, “What we know: Salazar is a master of the soundbite.”

A former White House and Gubernatorial communications specialist, Salazar ‘s experience includes serving as political spokesman for the California Democratic Party. Salazar has handled media relations for the California Latino Legislative Caucus and the Xavier Becerra for Attorney General campaign; advised Kevin de León for U.S. Senate; and managed independent expenditure efforts for the California Latino PAC. Previously, Salazar served as principal officer for California Working Families for Jerry Brown 2010; political spokesman for Assembly Speaker John A. Pérez; campaign press secretary for Governor Gray Davis; and has served on the podium press team for the 2004, 2008, 2012 and 2016 Democratic Nation al Conventions.

Salazar’s background includes experience as a media spokesperson, in English and Spanish, for prominent officials such as President Bill Clinton (White House); Vice-President Al Gore (White House/Gore 2000); U.S. Agriculture Secretary Dan Glickman; and U.S. Rep. Lucille Roybal-Allard. These experiences, along with his work directing national and statewide media advocacy efforts, make him an expert in strategic media communications.

He is a graduate of the University of Redlands, where he also served on the University’s Board of Trustees. He also received a Master’s degree from the George Washington University’s Graduate School of Political Management. An avid Off-Roader, he was appointed by Governor Gavin Newsom to the California Off Highway Vehicle Recreation Commission in 2020.