VP, Demand Enterprise Sales- FreeWheel

A lawyer turned marketer, this Aussie oversees the launch of all new tech and media solutions for ad-platform provider FreeWheel. “Our role is to provide the technology and services that support the television industry’s ability to work much more effectively as a true platform and prove its value for advertisers,” O’Brien says. To that end, she launched a new sales and monetization division, FreeWheel Media, and an anchor product suite, Drive, which improves marketers’ ability to target audiences on connected TV. O’Brien, 30, is also a mentor in Build NYC, which works with high school students in under-resourced communities. “It’s an incredible way to reapply some of our learnings for the benefit of the community and influence the next generation,” she says.