THE POLLIE AWARDS

We Are The Fairest of Them All

AAPC takes significant steps to ensure fairness in the judging process, including blind judging (firm names cannot be visible) and random assignment of judges (no gaming the pool). We have also increased required judge qualifications. Pulling from a judge pool of more than 250 also minimizes the insider bias that is present in some awards programs.

Each entry is scored against its own campaign’s goals and budget — how effectively (and measurably) did a piece meet its objective? Creativity and production value are taken into proper account, but political effectiveness is primary (worth 50% of the score).

In short, the Pollies are not a “popularity contest,” but a reflection of the most politically effective, persuasive and creative work of the cycle.