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Fundraising is the backbone of every impactful political campaign. We’ve seen digital and texting revolutionize the world of fundraising, but what’s next? Learn from the best in the business about the newest platforms and trends in fundraising. Certificate Program Eligible: Campaign Tech B7 Fundraising
Will we ever get to a single data source for all voter contact? Data silos present one of the most frustrating aspects of political campaigns. Learn where solutions are emerging to help break the data divide. Certificate Program Eligible: Campaign Tech B5 Data Management
Every political ad maker has their own take on the creative process. However, we all begin with raw research that ends with a finished product on screen. What takes place in the middle can often seem to be a black box. This panel will explore how different ad makers come up with winning concepts. Certificate […]
TVB will present 2022 Voter Media Usage and Influence data from Dynata, GFK and Engagement Labs. These studies include research on Voters’ relationship with traditional media as well as streaming video, mobile and social media. Political decision makers will find the presentation extremely valuable in helping them win races by better understanding how to reach […]
Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to continue leveraging the direct mail effect in political campaigns leading up to the Midterm Elections. During the session, USPS will engage with AAPC members and also share insights from their newly released joint […]