12 events found.
San Geronimo Ballroom
Events at this venue
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Luncheon General Session: Harnessing Data to Reach Voters at Scale across all Screens
San Geronimo BallroomThe number of channels/devices/modes to reach voters continues to expand. What are agencies doing to make sense of the evolving media options? Where are they finding the right impressions with scale across devices? How is that scale changing with more viewing options. Where does data fit into all this? What’s this mean for the future? […]
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General Session: One on One with Mandy Grunwald
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General Session: Industry Perspective with The Trade Desk
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General Session: The Future of TV Advertising: Why Linear & CTV/OTT Must Coexist To Win
San Geronimo BallroomOver the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor. Times are changing and with almost half of US households now either cord-cutters or cord-nevers, how will budgets shift for the 2022 cycle and beyond? Explore who should own the CTV/OTT budget for […]
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Luncheon General Session: Shark Tank!
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Luncheon General Session: How to Better Engage Voters in Today’s Media Landscape
San Geronimo BallroomIn today’s evolving media landscape, effectively reaching target voters means engaging with them on multiple media platforms. While over-the-air radio and linear television continue to deliver voters to political advertisers, learn why it is now essential for political advertisers to optimize their advertising campaigns with digital audio and digital video to deliver massive and targeted […]
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General Session: One on One with Haley Barbour
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General Session: Industry Perspective with Political Marketing + Media
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General Session: Are You Ethical or Just Trying to Stay Out of Jail?
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Opening General Session: Happy Not Perfect: The Power of Flexible Thinking & 40 Under 40 Awards Ceremony
San Geronimo BallroomKeynote Speaker Poppy Jamie With the complex world comes a crushing wave of stress, anxiety, isolation, life change, and financial struggle to add to a growing mental health crisis. Due to a culture that encourages perfection, hustle, and fictional life/work balance, many are burning out. This is especially true in Politics, a fast-paced, high stakes, competitive industry with […]
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Opening General Session: Industry Perspective: The 2022 Voter Landscape: Using AI-Driven Voter Segments To Win The Mid-terms And Beyond
San Geronimo BallroomEach election cycle, campaigns are tasked with winning over the hearts and minds of voters to persuade and motivate turnout. This has become increasingly difficult at a time when sentiment shifts with each turn of the news cycle. Most election year voter landscapes are reliant on self-reported groups. This perspective is limiting and masks a […]