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USPS Listening Session (Central Region) With less than 100 days to go to the midterm elections, now is the time to get the most out of direct mail this cycle. Please join us for an engaging listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service […]
Join Bryan McPartlan, former Vice President and Data Director at C3 Public Strategies, to learn how to find your ideal target customer, price and sell on value, and maximize your revenue with texting. In this LIVE webinar, Bryan will reveal expert tips (he probably shouldn’t share) on how to monetize texting services and identify upsell […]
A panel of campaign experts will discuss how different voter demographics engage with and respond to different campaign tactics and messaging. As campaigns enter the final stretch of the Midterm Election, the United States Postal Service will convene a conversation aimed at delivering actionable insights and tactics for reaching a diverse electorate. Speakers include: Paul […]
USPS Listening Session (Pennsylvania) Please join us for an engaging Pennsylvania-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will: Discuss fresh insights from the newly released USPS – AAPC joint white paper and implications for Pennsylvania campaigns Offer guidance on how to […]
USPS Listening Session (New York) Please join us for an engaging New York-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will: Discuss fresh insights from the newly released USPS – AAPC joint white paper and implications for New York campaigns Offer guidance […]
Podcast Advertising is the next great interaction point to drive campaign engagement with voters. Join experts from AdvertiseCast on July 20th to learn how incorporating podcast advertising into your media mix before the November midterms will impact your campaigns. Speakers include: Laurel Earhart, Vice President of Political Advertising, AdvertiseCast Patrick Dolan, Advisor, Investor, Entrepreneur, former […]
Join Text Request to learn more about how Peer to Peer (p2p) texting can ignite voter engagement. We will go through the steps in setting up a p2p campaign so that it receives the highest deliverability possible, cover your compliance questions, and share our best practices for increasing voter engagement. Speakers include: Brian Elrod, President […]
Current events are unfolding fast and furiously, and it impacts every vote. Inflation, gun control, the war in Ukraine, and the pending Supreme Court ruling on abortion are among the pressing issues voters will consider these midterm elections. But voters will also be hearing about crime, education, immigration, and jobs before casting their ballots. Both […]
Fresh figures show that 54 percent of Americans have never or no longer subscribe to cable TV, according to a survey conducted by YouGov and The Trade Desk late last year. For the TV ecosystem, this is a significant threshold as more than half of American TV viewers are finding new ways to access content. […]
Join a panel of campaign experts as they dissect voter insights from Virginia’s 2021 gubernatorial race and translate what it means for 2022 Midterm Election turnout. Since 2016, the United States Postal Service® has partnered with AAPC to conduct post-election research and developed seven joint white papers, including this year’s paper, “The Direct Mail Effect”. […]
Join National Journal’s editorial leadership as they unpack the trends revealed so far in this midterm cycle and talk through the critical factors that will decide the fall elections–fundraising, turnout, redistricting developments, candidate recruiting, and policy. You’ll hear from Charlie Cook, political analyst for National Journal; Jeff Dufour, National Journal Editor in Chief; Josh Kraushaar, […]
Direct mail today, more than ever, is an essential channel for political campaigns. But there can also be a lot of anxiety around it. You’ve gotten the calls: “My mother-in-law hasn’t received the mail. Did anyone get it?” “Did people receive two pieces on the same day?” “Did our last piece hit the mail on […]