2023 Southern Regional Conference

MIAMI BEACH, FL | MARCH 1, 2023

AAPC’s Southern Regional Conference is designed to provide consultants working at the local and regional levels in Florida and Georgia with first-hand knowledge about the electoral dynamics and strategies for communicating with, and persuading, voters in these key states.

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COUNTDOWN TO 2023 SOUTHERN REGIONAL CONFERENCE

Conference Location

Overlooking the Atlantic Ocean, The Hilton Cabana Miami Beach offers direct access to the beach and the nine-mile Miami Beachwalk. Lincoln Road’s shopping and dining and Miami Beach Convention Center are within four miles. Features include two ocean-view outdoor pools, poolside cabanas, and a private beach.

Conference Agenda

    • Registration & Breakfast

      Sponsored by: Effectv

      Location: Hilton Cabana Miami Beach

      Opening General Session: A Look at the South’s Shifting Landscape

      Location: Hilton Cabana Miami Beach

      Join this panel of experts who will discuss the evolving electoral landscape of Florida and Georgia. They will analyze the South’s shifting demographics and policy viewpoints and what these changes […]

      Join this panel of experts who will discuss the evolving electoral landscape of Florida and Georgia. They will analyze the South’s shifting demographics and policy viewpoints and what these changes mean for campaigns moving forward.

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      Speakers include:

      Roshni Nedungadi

      HIT Strategies

      Chief Research Officer & Founding Partner

      James Blair

      Rapid Loop Consulting

      Founder and President

      Jackie Lee

      JLee Strategies

      Founding Partner

      Brent Buchanan

      Cygnal

      Founder & President

      Melissa Stone

      Calvary Strategies

      CEO

      General Session: Targeting Diverse Voters: How to Appeal to a Multicultural Electorate

      Location: Hilton Cabana Miami Beach

      Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of effective digital, TV, mail, phones and field operations.

      Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of effective digital, TV, mail, phones and field operations.

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      Speakers include:

      Gretchell Trochez Aguilar

      76 Words

      Lead Creative

      Alex Garcia

      PUSH Digital

      Senior Vice President

      David Custin

      David R. Custin & Associates, Inc.

      President

      Christian Ulvert

      EDGE Communications

      Founder & President

      Break

      Sponsored by: Ampersand, Cox Media, Effectv, Spectrum Reach

      Location: Hilton Cabana Miami Beach

      General Session: How to Successfully Advise Your Clients and Remain in Bounds

      Sponsored by: Holtzman Vogel Baran Torchinsky & Josefiak PLLC

      Location: Hilton Cabana Miami Beach

      Have you ever had a client that wanted to push the boundaries of ethical campaigning? How do you balance their expectations and your role in advising them to campaign responsibly? […]

      Have you ever had a client that wanted to push the boundaries of ethical campaigning? How do you balance their expectations and your role in advising them to campaign responsibly? Learn from experienced consultants who will discuss the balance between educating clients on the ethics of email fundraising, texting, targeting and more.

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      Speakers include:

      Jessica Furst Johnson

      Holtzman Vogel

      Partner

      Michael Worley

      MDW Communications

      Founder

      Danielle Cendejas

      The Strategy Group

      Partner

      Luncheon & General Session: Lessons Learned & Looking Ahead to 2024

      Location: Hilton Cabana Miami Beach

      Tune in as experts give an overview of the lessons learned from the 2022 Midterms and discuss how we can apply them in our future campaigns. Where did the polling […]

      Tune in as experts give an overview of the lessons learned from the 2022 Midterms and discuss how we can apply them in our future campaigns. Where did the polling get it right, and what can we learn from it? This panel of consultants will look ahead at what we can expect southern states will go through as we approach a presidential election year.

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      Speakers include:

      Fred Hicks

      Hicks Evaluation Group

      Founder & President

      Rob Simms

      Convergence Media

      Founder & Partner

      Ashley Walker

      Mercury

      Partner

      Larissa Martinez

      Women's Public Leadership Network

      Co-Founder & President

      Sean Pittman

      Pittman Law Group

      Attorney/Political Analyst

      General Session: Getting News Coverage for your State/Local Campaigns

      Location: Hilton Cabana Miami Beach

      Tell your story effectively! Drive coverage on down ballot races through strong earned media and by shaping your communications strategy for smaller races.

      Tell your story effectively! Drive coverage on down ballot races through strong earned media and by shaping your communications strategy for smaller races.

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      Speakers include:

      Jasmine Burney-Clark

      Equal Ground

      Founder/Consulting Director

      Cody Hall

      Full Focus Communications

      Partner

      Claire Van Susteren

      CVS COMMS LLC

      Principal/Founder

      James Judge

      Judge PR

      Founder and CEO

      Break

      Sponsored by: Cold Spark

      Location: Hilton Cabana Miami Beach

      Closing General Session: Crossing the Digital Divide: How to Get the Most Out of Your Ad Spend

      Location: Hilton Cabana Miami Beach

      Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures. Learn what to […]

      Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures. Learn what to consider when developing your targeting plan and how campaigns can more strategically approach their media mix as a whole to deliver the win.

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      Speakers include:

      Lara Aulestia

      1060 Advisors

      Founder and CEO

      Austin Stukins

      PUSH Digital

      VP of Business Development

      Shannon Chatlos

      Strategic Partners & Media, Inc

      Partner

      Rene Alvarez

      Impact Politics

      Vice President

      Chris Mitchell

      Statecraft Digital

      Managing Partner

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