2022 Pollies

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General Session: The Future of TV Advertising: Why Linear & CTV/OTT Must Coexist To Win

San Geronimo Ballroom

Over the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor.  Times are changing and with almost half of US households now either cord-cutters or cord-nevers, how will budgets shift for the 2022 cycle and beyond?  Explore who should own the CTV/OTT budget for […]

Breakout: Getting the Deal Done

Conference 8-10/Salon San Juan Room

How do committees decide to hire their vendors? What are the best presentation techniques for campaigns, Super PACs and Party Committees? More importantly: what are the don’ts? Learn from the people on the other side of the table, the ones who award work. Listen to their perspective on how they make decisions, what they are […]

Breakout: Breaking Down the Data Silos

Las Olas

Will we ever get to a single data source for all voter contact?  Data silos present one of the most frustrating aspects of political campaigns. Learn where solutions are emerging to help break the data divide. Certificate Program Eligible: Campaign Tech B5 Data Management