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12 events found.
2022 Pollies
Breakout: The Art of the Pitch
Conference 8-10/Salon San Juan RoomYour service can help campaigns win, but first you need to win your own campaign. Selling your services to a campaign requires a strategy of its own; we call this the "art of the pitch". Learn from the pros how to conduct research, develop strategy, create a presentation, and deliver your pitch to secure the […]
Breakout: Evolution of Voter Contact
Conference 3-7 RoomPropelled most recently by Covid and the need to use resources efficiently, campaigns have transformed how they use technology to mobilize voters. Join this session to learn how voter contact tech has evolved, where it is headed, and the tech-hybrid future.
Breakout: Tail Wagging the Dog: Digital vs TV Content
Flamingo RoomAs viewing habits and political media plans continue to shift, there’s a natural tension between Digital and Television content. This panel will explore the distinct types of video content that campaigns create, the overlap between them, and the unique challenges created by tight timelines and limited production budgets. Certificate Program Eligible: Communications A4 Media Production
Breakout: Media Usage Studies & Strategies to Help You Reach Voters
Las OlasTVB will present 2022 Voter Media Usage and Influence data from Dynata, GFK and Engagement Labs. These studies include research on Voters’ relationship with traditional media as well as streaming video, mobile and social media. Political decision makers will find the presentation extremely valuable in helping them win races by better understanding how to reach […]
Breakout: Reading the Tea Leaves of 2021 Voter Turnout
Conference 3-7 RoomVoter turnout in 2021 gubernatorial elections significantly surpassed previous off-cycle election turnout, but more notably the myth that high turnout rates predict election results was refuted. 2021 turnout data revealed important trends and implications for future elections' turnout that will be shared by a panel of leading political pollsters and analysts to guide voter strategy […]
Breakout: Changing Paid Media Landscape
Flamingo RoomLearn how to allocate and optimize media spend across digital and linear platforms as you hear the experts discuss how media has evolved to more efficiently extend reach to attract, engage with and influence voters.  Certificate Program Eligible: Campaign Tech B4 Media
Breakout: The Black Box: Shedding Light on the Creative Process
Las OlasEvery political ad maker has their own take on the creative process. However, we all begin with raw research that ends with a finished product on screen. What takes place in the middle can often seem to be a black box. This panel will explore how different ad makers come up with winning concepts. Certificate […]
Breakout: Voters are Consumers: Best practices on how brands and political campaigns use analytics and smarter media to persuade.
Conference 8-10/Salon San Juan RoomPolitical and brand marketers have access to unprecedented amounts of analytics to better identify and reach potential supporters. With the streaming wars heating up, the shift to actionable insights through analytics is transforming how political and brand campaigns alike plan and execute their media. Join leading experts as we explore how analytics is being used […]
Luncheon General Session: How to Better Engage Voters in Today’s Media Landscape
San Geronimo BallroomIn today’s evolving media landscape, effectively reaching target voters means engaging with them on multiple media platforms. While over-the-air radio and linear television continue to deliver voters to political advertisers, learn why it is now essential for political advertisers to optimize their advertising campaigns with digital audio and digital video to deliver massive and targeted […]