Learn how best to deal with unforeseen obstacles that can derail the best laid plans, and share how obstacles can sometimes turn into opportunities for an even better ad.Â
The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies, they’re embracing streaming TV as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers must plan and secure inventory early. The session […]
Fundraising is the backbone of every impactful political campaign. We’ve seen digital and texting revolutionize the world of fundraising, but what’s next? Learn from the best in the business about the newest platforms and trends in fundraising.  Certificate Program Eligible: Campaign Tech B7 Fundraising
What do you do when there’s no time to test a message or when instinct tells you to pass over the best testing message to try something farther down the list? Find out when it’s okay to trust your gut and propose going off script in an ad campaign.
Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form, and there are very different practices in the way data can be utilized. For consultants with a history in traditional media, questions like, what are […]
Please join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.
The number of channels/devices/modes to reach voters continues to expand. What are agencies doing to make sense of the evolving media options? Where are they finding the right impressions with scale across devices? How is that scale changing with more viewing options. Where does data fit into all this? What’s this mean for the future? […]
Horseback Riding in the Foothills of El Yunque National Rainforest:Â Enjoy incredible views and experience the stunning flora and fauna of the unique rainforest ecosystem on horseback. Ron del Barrilito Rum Tasting:Â Experience the best and most exclusive rum tasting experience in the Caribbean featuring rums crafted by hand using the same methods since 1880. Old San […]