THE POLLIE AWARDS
THE OSCARS OF POLITICAL ADVERTISING
Congratulations to the 2022 Pollie Award Winners!
We Are The Fairest of Them All
AAPC takes significant steps to ensure fairness in the judging process, including blind judging (firm names cannot be visible), random assignment of judges (no gaming the pool), and equal representation by party affiliation (Republicans and Democrats in equal proportion). We have also increased required judge qualifications. Pulling from a judge pool of more than 250 also minimizes the insider bias that is present in some awards programs.
Each entry is scored against its own campaign’s goals and budget — how effectively (and measurably) did a piece meet its objective? Creativity and production value are taken into proper account, but political effectiveness is primary (worth 50% of the score).
In short, the Pollies are not a “popularity contest,” but a reflection of the most politically effective, persuasive and creative work of the cycle.
The judging period will take place from Monday, March 14, 2022 – Monday, March 28, 2022.
Conference Agenda
Join AAPC on Monday, May 16th from 12:00-4:00pm for a community impact project in the heart of San Juan serving the Group of the Eight Communities (G-8) in a region […]
Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to continue leveraging the direct mail effect in political […]
Top journalists share their perspectives on the 2022 primaries and the forces shaping voter attitudes heading into the November election.
Each election cycle, campaigns are tasked with winning over the hearts and minds of voters to persuade and motivate turnout. This has become increasingly difficult at a time when sentiment […]
Keynote Speaker Poppy Jamie With the complex world comes a crushing wave of stress, anxiety, isolation, life change, and financial struggle to add to a growing mental health crisis. Due to […]