Masterclass

Breakout: Google for Elections: Leveraging YouTube & Google to Connect with Voters

Please join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

Breakout: Transitioning from Traditional to Digital Media – Using Data to Spend Efficiently and WIN

Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form, and there are very different practices in the way data can be utilized. For consultants with a history in traditional media, questions like, what are the sources of campaign data, how can the data be used in media placement, and how this increases media placement efficiency all arise. Join Ryan Ray (Regional Vice-President of Sales of Causal iQ) as he answers these questions and more with Matthew Hedberg (VP, General Manager – Semcasting), Chazz Clevinger (CEO – OneClick Politics), Andrew Tavani (Executive VP Data – Aristotle), and Iwalani Camacho (Sr VP Media – Brunet Garcia).

Breakout: What’s New with Streaming TV Advertising- AAPC OTT Survey Results Unveiled

The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies, they’re embracing streaming TV as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers must plan and secure inventory early.

The session will unveil findings from a new OTT survey and offer insights from strategists and buyers on new data-driven innovations and smart buying strategies for building and executing effective streaming TV ad campaigns.

Key topics:

Inventory scarcity and the importance of premium content; how to avoid getting preempted in a saturated advertising market
The imperative of brand safety and combating ad fraud
The value of in-depth and transparent reporting
Innovations in OTT targeting capabilities for reaching voters
How pairing OTT + linear achieves greater outcomes

Breakout: Voters are Consumers: Best practices on how brands and political campaigns use analytics and smarter media to persuade.

Political and brand marketers have access to unprecedented amounts of analytics to better identify and reach potential supporters. With the streaming wars heating up, the shift to actionable insights through analytics is transforming how political and brand campaigns alike plan and execute their media. Join leading experts as we explore how analytics is being used to deliver better campaign results.

Breakout: Media Usage Studies & Strategies to Help You Reach Voters

TVB will present 2022 Voter Media Usage and Influence data from Dynata, GFK and Engagement Labs. These studies include research on Voters’ relationship with traditional media as well as streaming video, mobile and social media. Political decision makers will find the presentation extremely valuable in helping them win races by better understanding how to reach their target voters!

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