• Facebook
  • Twitter
  • LinkedIn
  • FIND A CONSULTANT
  • JOB BOARD
  • MEMBER LOGIN
  • RENEW MEMBERSHIP
AAPC
  • Become A Member
  • Code of Ethics
  • Networking
  • Education & Events
  • Recognition & Awards
  • Advocacy
  • AAPC Foundation
  • Search
  • Menu Menu
  • FIND A CONSULTANT
  • JOB BOARD
  • MEMBER LOGIN
  • Become A Member
  • Code of Ethics
  • Networking
  • Education & Events
  • Recognition & Awards
  • Advocacy
  • AAPC Foundation

Breakout: Google for Elections: Leveraging YouTube & Google to Connect with Voters

Please join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Megan Koch https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Megan Koch2022-05-01 20:11:522022-11-03 19:27:56Breakout: Google for Elections: Leveraging YouTube & Google to Connect with Voters

Breakout: Transitioning from Traditional to Digital Media – Using Data to Spend Efficiently and WIN

Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form, and there are very different practices in the way data can be utilized. For consultants with a history in traditional media, questions like, what are the sources of campaign data, how can the data be used in media placement, and how this increases media placement efficiency all arise. Join Ryan Ray (Regional Vice-President of Sales of Causal iQ) as he answers these questions and more with Matthew Hedberg (VP, General Manager – Semcasting), Chazz Clevinger (CEO – OneClick Politics), Andrew Tavani (Executive VP Data – Aristotle), and Iwalani Camacho (Sr VP Media – Brunet Garcia).

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Megan Koch https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Megan Koch2022-04-06 21:01:322022-11-03 19:28:06Breakout: Transitioning from Traditional to Digital Media – Using Data to Spend Efficiently and WIN

Breakout: What’s New with Streaming TV Advertising- AAPC OTT Survey Results Unveiled

The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies, they’re embracing streaming TV as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers must plan and secure inventory early.

The session will unveil findings from a new OTT survey and offer insights from strategists and buyers on new data-driven innovations and smart buying strategies for building and executing effective streaming TV ad campaigns.

Key topics:

  • Inventory scarcity and the importance of premium content; how to avoid getting preempted in a saturated advertising market
  • The imperative of brand safety and combating ad fraud
  • The value of in-depth and transparent reporting
  • Innovations in OTT targeting capabilities for reaching voters
  • How pairing OTT + linear achieves greater outcomes
https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Megan Koch https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Megan Koch2022-04-06 20:56:172022-11-03 19:28:39Breakout: What’s New with Streaming TV Advertising- AAPC OTT Survey Results Unveiled

Breakout: Voters are Consumers: Best practices on how brands and political campaigns use analytics and smarter media to persuade.

Political and brand marketers have access to unprecedented amounts of analytics to better identify and reach potential supporters. With the streaming wars heating up, the shift to actionable insights through analytics is transforming how political and brand campaigns alike plan and execute their media. Join leading experts as we explore how analytics is being used to deliver better campaign results.

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Megan Koch https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Megan Koch2022-04-06 20:54:062022-11-03 19:36:51Breakout: Voters are Consumers: Best practices on how brands and political campaigns use analytics and smarter media to persuade.

Breakout: Media Usage Studies & Strategies to Help You Reach Voters

TVB will present 2022 Voter Media Usage and Influence data from Dynata, GFK and Engagement Labs. These studies include research on Voters’ relationship with traditional media as well as streaming video, mobile and social media.  Political decision makers will find the presentation extremely valuable in helping them win races by better understanding how to reach their target voters!

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Megan Koch https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Megan Koch2022-04-06 20:51:482022-11-03 19:37:40Breakout: Media Usage Studies & Strategies to Help You Reach Voters

Connect With Us!

AAPC Featured Jobs

RSS Recent job postings

  • Professor of Practice of Public Policy - University of VA - Charlottesville, VA 01/27/2023
  • Football Recruiting Communication Coordinator (Public Affairs/Communications Specialist II) - San Diego State University - San Diego, CA 01/27/2023
  • Professor of Practice of Public Policy - University of Virginia - , VA 01/27/2023
  • Legislative and Political Coordinator - SEIU MI - , MI 01/26/2023
  • Digital Media Storytelling Specialist, Public Affairs/Communications - Maryland State Education Association - Annapolis, MD 01/26/2023
  • Research Coordinator, Political Science Department - University of Pennsylvania - Philadelphia, PA 01/26/2023
  • Senior Director, Public Affairs, Global Therapeutic Area Communications, HIV Prevention & Cure - Gilead Sciences, Inc. - Foster City, CA 01/26/2023
  • Senior Director, Public Policy - Diesel Technology Forum - Frederick, MD 01/25/2023
  • Public Policy Advocate - Legal Services for the Elderly - Augusta, 01/25/2023
  • Faculty Research Analyst, Business Economics and Public Policy, Wharton School (Hybrid Eligible) - University of Pennsylvania - Philadelphia, PA 01/25/2023

View All Jobs

ABOUT AAPC

  • Mission Statement
  • Board Of Directors
  • Staff
  • Policies
  • Media Inquiries

CODE OF ETHICS

  • How to File a Complaint

NETWORKING

  • Get Involved
  • Find a Consultant
  • Education & Events

AAPC FOUNDATION

  • Internship Program
  • Scholarship Program

EDUCATION & EVENTS

  • 2023 Annual Pollie Awards & Conference
  • Regional Conferences
  • Webinars
  • Event Photos
  • Sponsor at AAPC

RECOGNITION & AWARDS

  • Pollie Awards
  • 40 Under 40
  • Campaign Excellence Awards
  • Hall of Fame
  • Order a Duplicate Trophy

ADVOCACY

MEMBER CENTER

PRIVACY POLICY

Contact us!

[email protected] or
703-245-8020

American Association of Political Consultants (AAPC)

1750 Tysons Boulevard, Suite
1500, McLean, VA 22102

Scroll to top

Your profile has been updated successfully.