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Luncheon General Session: Crafting the Right Media Mix

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how media is being consumed today and the trends shaping media consumption.

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Susy Cowgill https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Susy Cowgill2022-11-03 16:54:152023-04-14 13:31:39Luncheon General Session: Crafting the Right Media Mix

How the Best in the Business are using a Holistic TV + CTV Strategy to Achieve Mass Reach

Fresh figures show that 54 percent of Americans have never or no longer subscribe to cable TV, according to a survey conducted by YouGov and The Trade Desk late last year. For the TV ecosystem, this is a significant threshold as more than half of American TV viewers are finding new ways to access content. So, what does this mean for your campaign strategy for this year’s midterms, and beyond? And, how can you create a complementary linear TV and Connected TV strategy to reach voters effectively? Tune in to learn how.

Speakers include: 

  • Mike Hudkins, Senior Account Executive, The Trade Desk
  • Erica Monteith, Senior Vice President, GMMB

 

Webinar courtesy of:

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Megan Koch https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Megan Koch2022-06-03 15:36:562022-06-08 20:17:00How the Best in the Business are using a Holistic TV + CTV Strategy to Achieve Mass Reach

General Session: One on One with Mandy Grunwald

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 Megan Koch https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Megan Koch2022-05-11 17:08:282022-11-03 19:29:11General Session: One on One with Mandy Grunwald

General Session: Industry Perspective with The Trade Desk

https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png 0 0 actualize https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png actualize2022-01-06 08:22:592022-11-03 19:29:17General Session: Industry Perspective with The Trade Desk

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