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American Association of Political Consultants (AAPC)
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What do you do when there’s no time to test a message or when instinct tells you to pass over the best testing message to try something farther down the list? Find out when it’s okay to trust your gut and propose going off script in an ad campaign.
Learn how best to deal with unforeseen obstacles that can derail the best laid plans, and share how obstacles can sometimes turn into opportunities for an even better ad.
Voter turnout in 2021 gubernatorial elections significantly surpassed previous off-cycle election turnout, but more notably the myth that high turnout rates predict election results was refuted. 2021 turnout data revealed important trends and implications for future elections' turnout that will be shared by a panel of leading political pollsters and analysts to guide voter strategy […]
Propelled most recently by Covid and the need to use resources efficiently, campaigns have transformed how they use technology to mobilize voters. Join this session to learn how voter contact tech has evolved, where it is headed, and the tech-hybrid future.