Conference 3-7 Room

What do you do when there’s no time to test a message or when instinct tells you to pass over the best testing message to try something farther down the list?  Find out when it’s okay to trust your gut and propose going off script in an ad campaign.

Learn how best to deal with unforeseen obstacles that can derail the best laid plans, and share how obstacles can sometimes turn into opportunities for an even better ad.