Aug 2022

Thu 25

Thu, 25 August @ 1:00 pm - 1:05 pm

Welcome Address

Location: Virtual Conference

Thu, 25 August @ 1:05 pm - 1:35 pm

The Evolution of Political Technology

Sponsored by: RumbleUp

Location: Virtual Conference

Join this session to hear Eric Wilson, Managing Partner at Startup Caucus, outline how political technology has evolved from Version 1.0 and simply establishing online presences to Version 2.0 and […]

Join this session to hear Eric Wilson, Managing Partner at Startup Caucus, outline how political technology has evolved from Version 1.0 and simply establishing online presences to Version 2.0 and the digitization of legacy campaign functions to now Version 3.0 and digital transformation of campaigning.

 

We have work to do on getting Version 2.0 to the “long tail” – the thousands of state and local campaigns that aren’t served by current business models. And Version 3.0 will mean fundamental shifts in how our industry does business. Platforms and software will follow voters NOT campaigns. Voters’ relationships with candidates will look more like those of the Creator/Influencer economy. And Web 3 and blockchain technology, like NFTs, will mean new opportunities for Voters to influence campaigns.

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Speakers include:



Eric Wilson

Startup Caucus

Managing Partner

Thu, 25 August @ 1:35 pm - 1:40 pm

Break

Location: Virtual Conference

Thu, 25 August @ 1:40 pm - 1:50 pm

What to Know Now about OTT & Political Advertising for the Fall

Sponsored by: Premion

Location: Virtual Conference

The stakes are higher than ever for political campaigns. As political marketers plot their winning fall strategies, they’re embracing OTT as an essential channel to reach voters. But as more […]

The stakes are higher than ever for political campaigns. As political marketers plot their winning fall strategies, they’re embracing OTT as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers are planning and securing inventory early.

The session will unveil findings from two recent OTT surveys and offer insights from strategists and buyers on new data-driven innovations and smart buying strategies for building and executing effective streaming TV ad campaigns.

Key topics:

• Inventory scarcity and the importance of premium content
• How to avoid getting preempted in a saturated advertising market
• The imperative of brand safety and combating ad fraud
• The value of in-depth and transparent reporting
• Innovations in OTT targeting capabilities for reaching voters
• How pairing OTT + linear achieves greater outcomes

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Speakers include:



Thu, 25 August @ 1:50 pm - 2:20 pm

Reach Voters Before November: CTV & OTT Strategies

Location: Virtual Conference

With only a few months left until the Midterms, seasoned media buyers and experts will share their tips on utilizing streaming TV to effectively reach voters.

With only a few months left until the Midterms, seasoned media buyers and experts will share their tips on utilizing streaming TV to effectively reach voters.

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Speakers include:



Grace Briscoe

Basis Technologies

SVP of Client Development



Kevin Fisher

The Trade Desk

GM, Business Development



Meredith Morton

Pinpoint Media

President



Reginald Calhoun

GMMB

Senior Digital Media Planner

Thu, 25 August @ 2:20 pm - 2:30 pm

How to Scale Your Next Texting Campaign

Sponsored by: Prompt.io

Location: Virtual Conference

Ready to take your campaign to the next level? Hear from Brittany Comins, President of Amplify, and Farz Sokhansanj, Vice President of Business Development at Prompt.io, on how to scale […]

Ready to take your campaign to the next level? Hear from Brittany Comins, President of Amplify, and Farz Sokhansanj, Vice President of Business Development at Prompt.io, on how to scale your next texting campaign. The fireside-style talk will cover:

• Texting as a tool in your communications kit

• Short vs Long Ramping

• Rapid Response

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Speakers include:



Brittany Comins

Amplify

President



Farz Sokhansanj

Prompt.io

VP of Business Development

Thu, 25 August @ 2:30 pm - 2:35 pm

Break

Location: Virtual Conference

Thu, 25 August @ 2:35 pm - 3:05 pm

Targeting Diverse Voters: More than Race & Ethnicity

Sponsored by: DSPolitical

Location: Virtual Conference

Voter blocs are more than simply individuals of the same race or ethnicity. Listen as experts in targeting diverse voters discuss the intricacies of these audiences, considering cultural influences, educational […]

Voter blocs are more than simply individuals of the same race or ethnicity. Listen as experts in targeting diverse voters discuss the intricacies of these audiences, considering cultural influences, educational levels and more and the tools and methods you need to ensure your targeting is on point.

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Speakers include:



Mark Torres

DSPolitical

West Coast Business Development Director



Paul Westcott

L2

Executive Vice President



Amanda Iovino

WPAi

Vice President



Neeraja Koneru

Rising Tide Interactive

Director of Client Strategy

Thu, 25 August @ 3:05 pm - 3:15 pm

Win Before Election Day with AB/EV Data Targeting

Sponsored by: i360

Location: Virtual Conference

With many voters increasingly choosing to vote prior to election day, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in […]

With many voters increasingly choosing to vote prior to election day, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in the days leading up to the election. i360's team will discuss targeting AB/EV voters with messaging that will resonate with them, and how to save digital budgets by removing voters from target universes once they've returned their ballot.

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Speakers include:



JR Kennelly

i360

Account Manager



Mark Positano

i360

Vice President of Media

Thu, 25 August @ 3:15 pm - 3:45 pm

Reach Voters Any Place, Any Time: Texting Best Practices

Location: Virtual Conference

Campaign consultants and texting experts share the latest trends in how texting is being utilized ahead of the midterms, as well as the latest updates on 10DLC and The Campaign […]

Campaign consultants and texting experts share the latest trends in how texting is being utilized ahead of the midterms, as well as the latest updates on 10DLC and The Campaign Registry. 

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Speakers include:



Tommy Knepper

InField Strategies

President and CoFounder



Krishna Ghodiwala

Axsent

Founder



Jefferson Thomas

HBS+

Senior Vice President

Thu, 25 August @ 3:45 pm - 4:10 pm

Meta: Adapting to Advertising Ecosystem & Platform Changes in 2022

Location: Virtual Conference

Learn best practices for running successful ads about social issues, elections, or politics on Meta platforms in 2022.

Learn best practices for running successful ads about social issues, elections, or politics on Meta platforms in 2022.

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Speakers include:



Nicky Coutinho

Meta

Government, Politics, and Nonprofit Team