Join this session to hear Eric Wilson, Managing Partner at Startup Caucus, outline how political technology has evolved from Version 1.0 and simply establishing online presences to Version 2.0 and the digitization of legacy campaign functions to now Version 3.0 and digital transformation of campaigning.

We have work to do on getting Version 2.0 to the “long tail” – the thousands of state and local campaigns that aren’t served by current business models. And Version 3.0 will mean fundamental shifts in how our industry does business. Platforms and software will follow voters NOT campaigns. Voters’ relationships with candidates will look more like those of the Creator/Influencer economy. And Web 3 and blockchain technology, like NFTs, will mean new opportunities for Voters to influence campaigns.

The stakes are higher than ever for political campaigns. As political marketers plot their winning fall strategies, they’re embracing OTT as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers are planning and securing inventory early.

The session will unveil findings from two recent OTT surveys and offer insights from strategists and buyers on new data-driven innovations and smart buying strategies for building and executing effective streaming TV ad campaigns.

Key topics:

• Inventory scarcity and the importance of premium content
• How to avoid getting preempted in a saturated advertising market
• The imperative of brand safety and combating ad fraud
• The value of in-depth and transparent reporting
• Innovations in OTT targeting capabilities for reaching voters
• How pairing OTT + linear achieves greater outcomes

With only a few months left until the Midterms, seasoned media buyers and experts will share their tips on utilizing streaming TV to effectively reach voters.

Ready to take your campaign to the next level? Hear from Brittany Comins, President of Amplify, and Farz Sokhansanj, Vice President of Business Development at Prompt.io, on how to scale your next texting campaign. The fireside-style talk will cover:

• Texting as a tool in your communications kit

• Short vs Long Ramping

• Rapid Response

Voter blocs are more than simply individuals of the same race or ethnicity. Listen as experts in targeting diverse voters discuss the intricacies of these audiences, considering cultural influences, educational levels and more and the tools and methods you need to ensure your targeting is on point.

With many voters increasingly choosing to vote prior to election day, it is crucial to leverage Absentee Ballot and Early Voter data to hone in on your target audiences in the days leading up to the election. i360's team will discuss targeting AB/EV voters with messaging that will resonate with them, and how to save digital budgets by removing voters from target universes once they've returned their ballot.

Campaign consultants and texting experts share the latest trends in how texting is being utilized ahead of the midterms, as well as the latest updates on 10DLC and The Campaign Registry.