Registration

General Session: Breaking into the Insider’s Network

This session will spotlight the strategies and tactics followed by those who have been historically underrepresented in firms, political committees, and PACs to reveal how they “got in the door”. An experienced panel will share their personal stories and insights on how they navigated the industry, established a reputation, and built their businesses.

Speakers include:

Missayr Boker

DCCC

Deputy Executive Director for Campaigns

Christine Fort

Holtzman Vogel

Partner

Colin Rogero

Political Consultant and Filmmaker

Scott Simpson

Resonance Campaigns

Managing Partner

Moises Merino

MBA Public Affairs

President & CEO

Breakfast & Exhibitor Networking

Breakout: The Changing Latino Electorate

Sponsored by: Televisa Univision

This session will examine the impact of the Latino vote in recent elections as well as key differences in voting among regional Latino populations, the factors and issues that determine Latino turnout and the first-time voters represented in the Latino population.

Speakers include:

Cesar Ybarra

FreedomWorks

VP of Policy

Gisel Aceves

MVAR Media

Josh Ulibarri

Lake Research Partners

Partner

Carlos Sierra

Renegade Public Affairs

Partner

Christian Ulvert

EDGE Communications

Founder & President

Breakout: Branding to Build a Winning Campaign

Sponsored by: Gamut Media

Learn how to develop a brand strategy that “clicks” with voters and communicates your candidate's message effectively. Explore the tools and strategies you need to help your candidate stand out in the most competitive races.

Speakers include:

Cody Hall

Full Focus Communications

Partner

Steve Miller

Kivvit

Chief Brand Strategist

James Fisfis

Pathfinder Strategic LLC

President

Pia Carusone

SKDK

Managing Director

Delana Jones

Bottled Lightning Collective

Co-Founder

Masterclass: OTT / CTV Advertising: Midterms Lessons Learned and 2023-24 Priorities

Sponsored by: Premion

CTV proved to be the essential channel for political advertisers to build a complete media strategy to reach and win over voters in the midterm elections as political advertisers spent more on ad-supported streaming than previous cycles. And streaming will remain a priority channel for reaching voters for the 2023-2024 cycle. Almost half (46 percent) […]

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Speakers include:

Keith Norman

Premion

Head of Political & Enterprise Sales

Paul Westcott

L2

Executive Vice President

Bill Redding

The New Media Firm

SVP, Digital and Data Director

Meredith Morton

Pinpoint Media

President

Mary Ann Pruitt

Mosaic Media

President and CEO

Breakout: Getting to Profitability and Avoid Getting Stiffed

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging resources to support the campaign.

Speakers include:

Michelle Coyle

The Political Business Institute

President

Ryan Horn

Bullhorn Communications

President

Sonia Van Meter

Stanford Campaigns

Managing Director

Mark Harris

Cold Spark Media

Managing Partner

Camille Padilla

VODIUM

Co-Founder

Breakout: Winning Public Affairs and Advocacy Campaigns

Learn how political consultants can support non-partisan causes and initiatives. Gain an understanding about messaging that brings both parties to the table, how bipartisan legislation gets done and how to get out the vote out for those who identify as independent. 

Speakers include:

Elizabeth Hansell

Elevate Public Affairs

Principal

Christiana Purves

Laurens Group

President

Beth Miller

Miller Public Affairs Group

President & CEO

Hilda Delgado

Actum

Vice President=

Jill Alper

Alper Strategies & Media

President

Masterclass: Tried and NEW Digital Strategies to set your Campaign up for Success

Sponsored by: Causal iQ

Political campaigns have employed digital marketing strategies for years. But digital advertising channels have become increasingly sophisticated and innovative. With new offerings like in-game advertising recently emerging, we now have the capacity to identify, reach, and interact with individual voters. Join Causal IQ’s masterclass to hear what the experts have to say about setting your campaign […]

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Speakers include:

Iwalani Camacho

Brunet-García Advertising

Senior Vice President Media

Blake Reynolds

Murphy Nasica

CTO

Shannon Chatlos

Strategic Partners & Media, Inc

Partner

Shana Atwood

Causal IQ

Vice President of Strategic Planning

Jennifer Laing

RW Digital

VP, Operations

Living through the AI Inflection Point

Artificial Intelligence has recently reached a tipping point.  Instead of taking years to come to fruition, new advances are taking just months or weeks to affect our daily jobs and entire industries.  Don’t worry that AI will take your job; worry that someone who uses AI better than you do will take your job!  Listen […]

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Speakers include:

Michael Schader

AdImpact

CTO

Luncheon General Session: Can We Rebuild the Public’s Trust in Democracy?

Join a robust discussion of whether consultants bear some responsibility for restoring trust in democratic institutions. Veteran pollsters Celinda Lake and Ed Goeas, together with top consultants, will discuss America’s growing polarization and distrust of democracy and paths to restore trust.  Celinda and Ed will share insights from the respected nonpartisan Battleground Poll and their new book, […]

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Speakers include:

Celinda Lake

Lake Research Partners

President

Edward Goeas

The Tarrance Group

Founding Partner

Mo Elleithee

Georgetown University, Institute of Politics and Public Service

Executive Director

Jim Innocenzi

Sandler-Innocenzi, Inc.

Owner

Rebecca Pearcy

Bryson Gillette

Vice President