Breakout: Art of the Pitch and Closing the Deal

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will […]

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will keep them coming back.

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Speakers include:

Linda DiVall

American Viewpoint

Founder, Executive Chairman and CEO

Raghu Devaguptapu

Left Hook

Partner

Jef Pollock

Global Strategy Group

Founding Partner & President

Breakout: Creative and Targeting Strategies for State and Local Campaigns

Sponsored by: Pubmatic

State and local campaigns’ smaller budgets make it challenging to compete for attention.  The panel will share insights on how to create compelling content and messaging on a budget that reaches and resonates with voters and wins elections.

State and local campaigns’ smaller budgets make it challenging to compete for attention.  The panel will share insights on how to create compelling content and messaging on a budget that reaches and resonates with voters and wins elections.

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Speakers include:

Megan Hondl

Minnesota DFL Senate Caucus

Director

Terrance Woodbury

HIT Strategies

Founding Partner and CEO

Danny Laub

POOLHOUSE

Partner

Jon Black

Data Trust

CEO

Emily Hohman

StackAdapt

Sales Director

Masterclass: Google for Elections, Leveraging YouTube & Google to Connect with Voters

Sponsored by: Google

Join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

Join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

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Speakers include:

Maria Giannopoulos

Google

Civics Outreach

Erica Arbetter

Google

Civics Outreach Manager

Blake Brown

Google

Civics Outreach Manager

Dayanara Ramirez

Google

Civics Outreach Manager

Miles Hawyard

Google

Account Executive, Elections

Ted Ratchford

Google

Account Executive, Elections

Breakout: Strategies for Getting Press Coverage

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

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Speakers include:

Christina Bellantoni

USC

Professor of Professional Practice

Roger Salazar

ALZA Strategies

President

Matt Langston

Engage Right

Partner

Breakout: Winning Elections with Good Creative

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate’s values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

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Speakers include:

Chris Mottola

Chris Mottola Consulting, Inc.

Owner

Colleen McCulloch-Learch

KRC Research

President

Hunter Schwarz

Yellow Media

Founder

Christina Sheffey

Bully Pulpit Interactive

Group Creative Director, Managing Director

Gaby Cardenas

The Colibri Collective

Principal and CEO

Daniel Huey

Something Else Strategies

Partner

Masterclass: Winning the Ad Race with Integrated TV

Sponsored by: MiQ

The television landscape is increasingly complex and fragmented. Is your political advertising strategy taking advantage of the latest tech innovations and ad strategies to reach and engage voters? Join MiQ for a masterclass on advanced TV planning, activation, and measurement. Discover lessons learned from the midterms, priorities for the 2023/2024 cycle, and how expert strategists […]

The television landscape is increasingly complex and fragmented. Is your political advertising strategy taking advantage of the latest tech innovations and ad strategies to reach and engage voters? Join MiQ for a masterclass on advanced TV planning, activation, and measurement. Discover lessons learned from the midterms, priorities for the 2023/2024 cycle, and how expert strategists are approaching TV media buying today.

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Speakers include:

MacKenzie Pino

MiQ

Director of Politics and Advocacy

Erica Monteith

GMMB

Managing Director

Billy McBeath

Senate Leadership Fund

Senior Advisor

Ken Norcross

Vizio

VP, Inscape Data + Strategy

Dan Fairclough

Magnite

Head of Specialized Demand

Breakout: Targeting, Polling and Audience Modeling

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

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Speakers include:

Nicole McCleskey

Public Opinion Strategies

Partner

Teddy Kamody

Tunnl

Director of Agencies

Jon Reedy

SRCPmedia

Partner

Emily Kirby Goodman

EMC Research

Senior Principal

David Seawright

Deep Root Analytics 

Chief Revenue Officer

Luncheon General Session: Crafting the Right Media Mix

Sponsored by: The Trade Desk

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how media is being consumed today and the trends shaping media consumption.

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how media is being consumed today and the trends shaping media consumption.

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Speakers include:

Paul Winn

Smart Media Group

Managing Partner

Larry Huynh

Trilogy Interactive

Founder

Casey Bessette

Sage Media Planning & Placement, Inc.

Partner & Media Strategist

Kevin Fisher

The Trade Desk

GM, Business Development

Chris Gulugian-Taylor

Cross Screen Media

VP, US Sales

Kelly Vingelis

BerlinRosen

Senior Vice President of Digital Advertising

Shark Tank

Speakers include:

Jim Innocenzi

Sandler-Innocenzi, Inc.

Owner

Jackie Huelbig

Basis Technologies

Director of Client Development

Joe Lestingi

CampaignXCo

Managing Director

Zandria Haines

SBDigital

Vice President

Robert Arnow

RUN!

Founder

Republican Caucus Session

Sponsored by: Holtzman Vogel

This closed-door Caucus session is a “one of a kind partisan political briefing” providing insights as we look ahead to the next election cycle.

This closed-door Caucus session is a “one of a kind partisan political briefing” providing insights as we look ahead to the next election cycle.

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Speakers include:

​Theresa Winegar

NRCC

Deputy Political Director

Tim Edson

NRSC

Political Director

Nick Weinstein

RAGA

Political Director

Max Docksey

RSLC

Political Director

Kyle Roberts

Smart Media Group

President & CEO

Democratic Caucus Session

Sponsored by: Assembly

In this Democratic only session, leaders of important independent organizations will discuss their role in the broader Democratic ecosystem and their areas of emphasis (time and money) to build momentum through 2024.  We will also explore what issues and messaging will continue to motivate Democratic voters as we buckle down and battle up!

In this Democratic only session, leaders of important independent organizations will discuss their role in the broader Democratic ecosystem and their areas of emphasis (time and money) to build momentum through 2024.  We will also explore what issues and messaging will continue to motivate Democratic voters as we buckle down and battle up!

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Speakers include:

Niccara Campbell

Congressional Black Caucus PAC 

Senior Campaign and Political Advisor

Allyson Marcus

The Hub Project

Deputy Executive Director for Campaigns

Mayra Macías

Building Back Together

Interim Executive Director

James Aldrete

Message Audience & Presentation

President

Happy Hour

Sponsored by: MyCodeMedia