General Session: Getting the Most from your Digital and TV Ad Spend

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.  

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.

 

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Speakers include:

Chandra Sharma

Chandra Sharma Strategies

Founder

Erica Prosser

Convergence Targeted Communications

Managing Director

John Padua

Trilogy Interactive, LLC

VP, Media Buying


Virtual Event Virtual Event
How Peer to Peer Texting Can Ignite Voter Engagement
Free

Sponsored by: Text Request

Location: Virtual Webinar

Join Text Request to learn more about how Peer to Peer (p2p) texting can ignite voter engagement. We will go through the steps in setting up a p2p campaign so that it receives the highest deliverability possible, cover your compliance questions, and share our best practices for increasing voter engagement. Speakers include: Brian Elrod, President […]

Join Text Request to learn more about how Peer to Peer (p2p) texting can ignite voter engagement. We will go through the steps in setting up a p2p campaign so that it receives the highest deliverability possible, cover your compliance questions, and share our best practices for increasing voter engagement.

Speakers include:

  • Brian Elrod, President & CEO, Text Request

Webinar courtesy of:

 

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Virtual Event Virtual Event
Why Podcast Advertising Now Outperforms Social Media
Free

Sponsored by: AdvertiseCast

Location: Virtual Webinar

Podcast Advertising is the next great interaction point to drive campaign engagement with voters. Join experts from AdvertiseCast on July 20th to learn how incorporating podcast advertising into your media mix before the November midterms will impact your campaigns. Speakers include: Laurel Earhart, Vice President of Political Advertising, AdvertiseCast Patrick Dolan, Advisor, Investor, Entrepreneur, former […]

Podcast Advertising is the next great interaction point to drive campaign engagement with voters. Join experts from AdvertiseCast on July 20th to learn how incorporating podcast advertising into your media mix before the November midterms will impact your campaigns.

Speakers include:

  • Laurel Earhart, Vice President of Political Advertising, AdvertiseCast
  • Patrick Dolan, Advisor, Investor, Entrepreneur, former President and COO of the IAB
  • Dave Hanley, Chief Revenue Officer, AdvertiseCast

Webinar courtesy of:

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Virtual Event Virtual Event
USPS Listening Session (Florida)
Free

Sponsored by: USPS

Location: Virtual

 USPS Listening Session (Florida) Please join us for an engaging Florida-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will: Discuss fresh insights from the newly released USPS – AAPC joint white paper and implications for Florida campaigns Offer guidance on how to […]

 USPS Listening Session (Florida)

Please join us for an engaging Florida-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will:

  • Discuss fresh insights from the newly released USPS – AAPC joint white paper and implications for Florida campaigns
  • Offer guidance on how to connect with a Direct Mail Consultant to help you enhance and target your campaign for winning results
  • Review guidelines and importance of Red Tagging Political Mail (Using Tag 57 and submitting notices and inquiries)
  • Share updates on Florida processing facilities and operations
  • Highlight the newest innovations with Informed Delivery® Feature, Informed Visibility® Feature, and Share Mail® Feature -- and how these tools can support your campaign
  • Learn about the Postal Service’s new Informed Delivery® promotion and how you can receive a 4% discount

To get the most out of direct mail this election cycle, don’t miss this opportunity to connect live with Postal Service experts. And before you join, be sure to visit DeliverTheWin.com – your USPS source for all things Political Mail.

Courtesy of:

This event will take place virtually on July 26, 2022 from 11:00 am - 12:00 pm EDT. Attendees will hear from Political Ambassador Chlovize Washington.

 

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Virtual Event Virtual Event
USPS Listening Session (New York)
Free

Sponsored by: USPS

Location: Virtual Webinar

 USPS Listening Session (New York) Please join us for an engaging New York-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will: Discuss fresh insights from the newly released USPS – AAPC joint white paper and implications for New York campaigns Offer guidance […]

 USPS Listening Session (New York)

Please join us for an engaging New York-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will:

  • Discuss fresh insights from the newly released USPS – AAPC joint white paper and implications for New York campaigns
  • Offer guidance on how to connect with a Direct Mail Consultant to help you enhance and target your campaign for winning results
  • Review guidelines and importance of Red Tagging Political Mail (Using Tag 57 and submitting notices and inquiries)
  • Share updates on New York processing facilities and operations
  • Highlight the newest innovations with Informed Delivery® Feature, Informed Visibility® Feature, and Share Mail® Feature -- and how these tools can support your campaign
  • Learn about the Postal Service’s new Informed Delivery® promotion and how you can receive a 4% discount

To get the most out of direct mail this election cycle, don’t miss this opportunity to connect live with Postal Service experts. And before you join, be sure to visit DeliverTheWin.com – your USPS source for all things Political Mail.

Courtesy of:

This event will take place virtually on July 26, 2022 from 2:00 - 3:00 pm EDT. Attendees will hear from Political Ambassador Larissa Valdez.

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Welcome Reception

Location: South Branch Tavern and Grille - 100 S Wacker Drive
Chicago, IL 60606 United States

2022 Midwest Regional Conference

Location: The Metropolitan Club - 233 S. Wacker Drive.
Chicago, IL 60606 United States

Join AAPC in Chicago, IL on July 27-28th for a day-long conference full of networking, education sessions and more!

Join AAPC in Chicago, IL on July 27-28th for a day-long conference full of networking, education sessions and more!

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2022 Midwest Regional Conference

Location: The Metropolitan Club - 233 S. Wacker Drive.
Chicago, IL 60606 United States

Join AAPC in Chicago, IL on July 27-28th for a day-long conference full of networking, education sessions and more!

Join AAPC in Chicago, IL on July 27-28th for a day-long conference full of networking, education sessions and more!

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Breakfast & Registration

General Session: The Midwest’s Changing Landscape

Join this panel of experts who will discuss the evolving Midwest electoral landscape, shifting demographics and policy viewpoints and what these changes mean for campaigns moving forward.

Join this panel of experts who will discuss the evolving Midwest electoral landscape, shifting demographics and policy viewpoints and what these changes mean for campaigns moving forward.

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Speakers include:

Candis Castillo

SEIU HCII

Political Director

Elizabeth Trevino

National Democratic Redistricting Committee

Wisconsin State Director

Melissa Bell, Ph.D.

Global Strategy Group

Vice President, Research

Brian Kind

BK Data Strategies, LLC

Break & Exhibitor Networking

General Session: The Ethics of Opposition Research

Learn the do’s and don’ts of presenting claims with proper citations to ensure ethical practices in your ad campaigns.

Learn the do's and don'ts of presenting claims with proper citations to ensure ethical practices in your ad campaigns.

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Speakers include:

Lorena Chambers, Ph.D

Chambers Lopez Strategies LLC

CEO

Sonia Van Meter

Stanford Campaigns

Managing Director

Mark Drake

Weston Sumner, LLC

President

General Session: Expanding your Business in Public Affairs and Corporate America

Hear from successful consultants who will share how working in multiple markets has benefited their business, discuss lessons learned, how you can apply strategy from the corporate world to your campaign work and how to expand your consulting business to welcome public affairs and corporate clients.

Hear from successful consultants who will share how working in multiple markets has benefited their business, discuss lessons learned, how you can apply strategy from the corporate world to your campaign work and how to expand your consulting business to welcome public affairs and corporate clients.

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Speakers include:

Justin Giorgo

K2 & Co

Account Executive

Domonique James

Politics with Purpose

Founder & CEO

Brian Reisinger

Platform Communications

President & COO

Nicole Bare

Change Research

President & CEO