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Break & Exhibitor Networking

Luncheon: Key Midwestern Races for 2022

Sponsored by: Tatango

Top media professionals will share their insights on which midterm races will be the “Super Bowl races” of the Midwest in 2022, and how the outcomes on both sides of the aisle will impact the region over the next few cycles. 

Top media professionals will share their insights on which midterm races will be the “Super Bowl races” of the Midwest in 2022, and how the outcomes on both sides of the aisle will impact the region over the next few cycles. 

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Speakers include:

Natasha Korecki

NBC News

Senior National Political Reporter

Craig Gilbert

Marquette University Law School

Fellow

Amanda Vinicky

WTTW-TV Chicago Tonight

Correspondent

Ryan Horn

Bullhorn Communications

President

Break & Exhibitor Networking

General Session: Modern Turnout: Breaking Down Silos

Learn how effective and winning campaigns utilize a well-rounded GOTV strategy to ensure voters vote, whether through ballot boxes or absentee voting. Hear from a panel of experts who will share tips on how to ensure turnout in the new era of post-covid elections. 

Learn how effective and winning campaigns utilize a well-rounded GOTV strategy to ensure voters vote, whether through ballot boxes or absentee voting. Hear from a panel of experts who will share tips on how to ensure turnout in the new era of post-covid elections. 

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Speakers include:

Matt Knee

WPAi

Vice President and Director of Analytics

Michele Watley

The Griot Group

Founder and Owner

Tex Dozier

JTD Strategies

Founder and Principal

Mark Jefferson

Republican Party of Wisconsin

Executive Director

Industry Perspective: Secure Your Scale in Local OTT

Sponsored by: Gamut

Ensure total delivery, scale, and engagement across hyper-localized audiences at a time when every voter impression matters. Adam Gaynor and Anthony Greene of Gamut will discuss the value of direct, local OTT and how it’s making an impact in the political space.

Ensure total delivery, scale, and engagement across hyper-localized audiences at a time when every voter impression matters. Adam Gaynor and Anthony Greene of Gamut will discuss the value of direct, local OTT and how it's making an impact in the political space.

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Speakers include:

Adam Gaynor

Gamut

Chief Revenue Officer

Anthony Greene

Gamut

Vice President, Programmer Partnerships

Break & Exhibitor Networking

Industry Perspective: Leveraging Direct Mail to Make the Most of Your Campaign

Hear from United States Postal Service Direct Mail consultant Sylvia Allen-Hoover, on the impactful, creative ways direct mail can play a role in an omni-channel campaign strategy. Plus, learn about new research released by USPS, which highlights key insights and recommendations for targeting and engaging voters for future elections.

Hear from United States Postal Service Direct Mail consultant Sylvia Allen-Hoover, on the impactful, creative ways direct mail can play a role in an omni-channel campaign strategy. Plus, learn about new research released by USPS, which highlights key insights and recommendations for targeting and engaging voters for future elections.

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Speakers include:

Sylvia Allen-Hoover

USPS

National Political Mail Specialist and Senior Sales Executive

General Session: How to Develop Clutter-Cutting Creative

Creative is at the center of persuading voters to act, whether the goal is gaining support on a specific issue or fundraising for a campaign. Join creative gurus as they explore recent examples of effective persuasive creative and share tips on how these tactics can be utilized in your midterm campaigns. 

Creative is at the center of persuading voters to act, whether the goal is gaining support on a specific issue or fundraising for a campaign. Join creative gurus as they explore recent examples of effective persuasive creative and share tips on how these tactics can be utilized in your midterm campaigns. 

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Speakers include:

Amy Gooden

Left Hook

Partner

Dan Bayens

Content Creative Media

Co-Founder & Creative Director

Daysi Gonzalez

Solidarity Strategies

Vice President

Jon Reedy

SRCPmedia

Partner

Terrie Pickerill

Snyder Pickerill Media Group

Principal

Virtual Event Virtual Event
USPS Listening Session (Pennsylvania)
Free

Sponsored by: USPS

Location: Virtual Webinar

 USPS Listening Session (Pennsylvania) Please join us for an engaging Pennsylvania-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will: Discuss fresh insights from the newly released USPS – AAPC joint white paper and implications for Pennsylvania campaigns Offer guidance on how to […]

 USPS Listening Session (Pennsylvania)

Please join us for an engaging Pennsylvania-centric listening session & workshop on political direct mail hosted by the United States Postal Service. Hear from Postal Service representatives who will:

  • Discuss fresh insights from the newly released USPS – AAPC joint white paper and implications for Pennsylvania campaigns
  • Offer guidance on how to connect with a Direct Mail Consultant to help you enhance and target your campaign for winning results
  • Review guidelines and importance of Red Tagging Political Mail (Using Tag 57 and submitting notices and inquiries)
  • Share updates on Pennsylvania processing facilities and operations
  • Highlight the newest innovations with Informed Delivery® Feature, Informed Visibility® Feature, and Share Mail® Feature -- and how these tools can support your campaign
  • Learn about the Postal Service’s new Informed Delivery® promotion and how you can receive a 4% discount

To get the most out of direct mail this election cycle, don’t miss this opportunity to connect live with Postal Service experts. And before you join, be sure to visit DeliverTheWin.com – your USPS source for all things Political Mail.

Courtesy of:

This event will take place virtually on August 2, 2022 from 11:00 am - 12:00 pm EDT. Attendees will hear from Political Ambassador Paul Del Signore and Customer Relations Manager Donna Graham-DiLacqua.

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Virtual Event Virtual Event
Targeting Voters Authentically & Effectively This Cycle
Free

Sponsored by: USPS

Location: Virtual Webinar

A panel of campaign experts will discuss how different voter demographics engage with and respond to different campaign tactics and messaging. As campaigns enter the final stretch of the Midterm Election, the United States Postal Service will convene a conversation aimed at delivering actionable insights and tactics for reaching a diverse electorate. Speakers include:  Paul […]

A panel of campaign experts will discuss how different voter demographics engage with and respond to different campaign tactics and messaging. As campaigns enter the final stretch of the Midterm Election, the United States Postal Service will convene a conversation aimed at delivering actionable insights and tactics for reaching a diverse electorate.

Speakers include: 

  • Paul Del Signore, Sales Executive & National Political Mail Strategist, USPS
  • Joshua Ulibarri, Partner, Lake Research Partners
  • Brenda Gianiny, Founding Principal, Axis Research
  • Colleen Learch, President, KRC Research
  • Steve Bassermann, Senior Vice President, Public Affairs, Weber Shandwick

Webinar courtesy of:

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Virtual Event Virtual Event
The Price is Right: Expert Tips on How to Monetize Texting
Free

Sponsored by: Prompt.io

Location: Virtual Webinar

Join Bryan McPartlan, former Vice President and Data Director at C3 Public Strategies, to learn how to find your ideal target customer, price and sell on value, and maximize your revenue with texting. In this LIVE webinar, Bryan will reveal expert tips (he probably shouldn’t share) on how to monetize texting services and identify upsell […]

Join Bryan McPartlan, former Vice President and Data Director at C3 Public Strategies, to learn how to find your ideal target customer, price and sell on value, and maximize your revenue with texting.

In this LIVE webinar, Bryan will reveal expert tips (he probably shouldn’t share) on how to monetize texting services and identify upsell opportunities.

What will you learn:

👉 How to say no and only prioritize the ideal clients

👉 How to price and sell on value

👉 How to monetize texting services

               👉Upsell opportunities 

               👉Add-on services

Bryan is a veteran AAPC member and Pollies Award winner who is an expert in political campaign strategy, grassroots efforts, coalition building, volunteer recruitment and management, and data analysis.

Farz Sokhansanj is the VP of Business Development at Prompt.io. Before joining Prompt.io, he managed API integrated partner relationships and the developer ecosystem at NationBuilder.

Webinar courtesy of:

Note: All times are in EDT.

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Virtual Event Virtual Event
How to Best Connect with Voters Through Text
Free

Sponsored by: Text Request

Join Text Request to learn how to best connect with voters through texting. You’ll get best practices for using keywords, sending links, HD video, and more. Gain the know-how to kick off your texting campaign strong, or take your existing efforts to the next level. Webinar courtesy of:  

Join Text Request to learn how to best connect with voters through texting. You'll get best practices for using keywords, sending links, HD video, and more. Gain the know-how to kick off your texting campaign strong, or take your existing efforts to the next level.

Webinar courtesy of:

 

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