Join us for an engaging seminar featuring highly experienced creative professionals as we delve into the critical aspects of selecting the ideal creative content for your political campaigns.  In this session, we will explore the indispensable role of authenticity in content selection and its direct influence on the overall impact it has on your voters.  Gain a comprehensive understanding of the distinctions between licensing Royalty Free and Editorial content, enabling you to make informed choices for your campaigns.  Discover the significant impact of using localized content to establish strong connection with your voters while accurately representing diverse ethnicities.  Hear from the experts as they share their insights on AI-generated content and their perspective on its role in the industry.

Top pollsters and media consultants will discuss the journey from public opinion research to audience segmentation to creative execution.  Learn how to develop messaging and scripts for a creative ad from a poll that tested well. 

Come up with an ad concept during a group exercise.

Whether you’re creating an ad for digital, tv, radio or direct mail, ensuring your target audience is represented appropriately is critical to the success of your campaign. Learn how to be strategic  when it comes to ad making with a culturally-attuned eye.

The panel will share insights on how to create content and messaging that reaches and resonates with voters and wins elections when working with a low budget.

Ready to up your Creative game? Learn how to expand your experience and strategic skills within a political consulting firm and climb the career ladder in the Creative space from top players in the field.