Jun 2023

Tue 27

Tue, 27 June @ 9:30 am - 10:00 am

Registration

Location: Microsoft Innovation & Policy Center

Tue, 27 June @ 10:00 am - 10:45 am

How to Ensure Authenticity in Political Campaign Imagery

Sponsored by: Getty Images

Location: Microsoft Innovation & Policy Center

Join us for an engaging seminar featuring highly experienced creative professionals as we delve into the critical aspects of selecting the ideal creative content for your political campaigns.  In this […]

Join us for an engaging seminar featuring highly experienced creative professionals as we delve into the critical aspects of selecting the ideal creative content for your political campaigns.  In this session, we will explore the indispensable role of authenticity in content selection and its direct influence on the overall impact it has on your voters.  Gain a comprehensive understanding of the distinctions between licensing Royalty Free and Editorial content, enabling you to make informed choices for your campaigns.  Discover the significant impact of using localized content to establish strong connection with your voters while accurately representing diverse ethnicities.  Hear from the experts as they share their insights on AI-generated content and their perspective on its role in the industry.

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Speakers include:



Uri Davidov

Getty Images

Director, KAE



Allie Arbelo

Deliver Strategies

Senior Vice President of Operations



Dave Whalen

McCarthy, Hennings, Whalen Inc.

Principal

Tue, 27 June @ 10:45 am - 11:30 am

The Intersection Between Research and Creative (Part 1)

Location: Microsoft Innovation & Policy Center

Top pollsters and media consultants will discuss the journey from public opinion research to audience segmentation to creative execution.  Learn how to develop messaging and scripts for a creative ad […]

Top pollsters and media consultants will discuss the journey from public opinion research to audience segmentation to creative execution.  Learn how to develop messaging and scripts for a creative ad from a poll that tested well. 

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Speakers include:



Russ Schriefer

Strategic Partners & Media

Founding Partner



Mark Putnam

Putnam Partners

Founding Partner



Sarah Clamp

PRIME Media Partners

Strategist and Producer



Colin Rogero

Political Consultant and Filmmaker



Amanda Iovino

WPAi

Vice President

Tue, 27 June @ 11:30 am - 12:00 pm

The Intersection Between Research and Creative (Part 2)

Location: Microsoft Innovation & Policy Center

Come up with an ad concept during a group exercise.

Come up with an ad concept during a group exercise.

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Tue, 27 June @ 12:30 pm - 1:30 pm

Lunch & General Session: How to Create Culturally Competent Content

Location: Microsoft Innovation & Policy Center

Whether you’re creating an ad for digital, tv, radio or direct mail, ensuring your target audience is represented appropriately is critical to the success of your campaign. Learn how to […]

Whether you’re creating an ad for digital, tv, radio or direct mail, ensuring your target audience is represented appropriately is critical to the success of your campaign. Learn how to be strategic  when it comes to ad making with a culturally-attuned eye.

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Speakers include:



Henri Makembe

Do Big Things 

CEO



Carlos Cruz

Jamestown Associates

Executive Vice President



Valentina Perez

GMMB

Senior Vice President



Uri Davidov

Getty Images

Director, KAE

Tue, 27 June @ 1:35 pm - 1:45 pm

Industry Perspective: USPS

Location: Microsoft Innovation & Policy Center

Speakers include:



Robert Horecky

United States Postal Service

Direct Mail Specialist

Tue, 27 June @ 1:45 pm - 2:30 pm

How to Create Media on a Low Budget

Location: Microsoft Innovation & Policy Center

The panel will share insights on how to create content and messaging that reaches and resonates with voters and wins elections when working with a low budget.

The panel will share insights on how to create content and messaging that reaches and resonates with voters and wins elections when working with a low budget.

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Speakers include:



Eric Wilson

Startup Caucus

Managing Partner



Danny Laub

POOLHOUSE

Partner



Sarah Flowers

76 Words

Founding Partner



Jared Solomon

NRCC

Creative Director

Tue, 27 June @ 2:45 pm - 3:30 pm

The Continuum of Your Career Path in Political Creative

Location: Microsoft Innovation & Policy Center

Ready to up your Creative game? Learn how to expand your experience and strategic skills within a political consulting firm and climb the career ladder in the Creative space from […]

Ready to up your Creative game? Learn how to expand your experience and strategic skills within a political consulting firm and climb the career ladder in the Creative space from top players in the field.

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Speakers include:



Kate Sours

Empower Strategies Consulting

Founder & CEO



Ryan Horn

Bullhorn Communications

President



Ashley O'Connor

Strategic Partners & Media

Managing Partner



Terrance Green

4C Partners

Managing Partner



Lorena Chambers, Ph.D

Chambers Lopez Strategies LLC

CEO