The Intersection Between Research and Creative (Part 1)

Location: Microsoft Innovation & Policy Center

Top pollsters and media consultants will discuss the journey from public opinion research to audience segmentation to creative execution.  Learn how to develop messaging and scripts for a creative ad from a poll that tested well. 

Top pollsters and media consultants will discuss the journey from public opinion research to audience segmentation to creative execution.  Learn how to develop messaging and scripts for a creative ad from a poll that tested well. 

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Speakers include:

Russ Schriefer

Strategic Partners & Media

Founding Partner

Mark Putnam

Putnam Partners

Founding Partner

Sarah Clamp

PRIME Media Partners

Strategist and Producer

Colin Rogero

Political Consultant and Filmmaker

Amanda Iovino

WPAi

Vice President

The Intersection Between Research and Creative (Part 2)

Location: Microsoft Innovation & Policy Center

Come up with an ad concept during a group exercise.

Come up with an ad concept during a group exercise.

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Lunch & General Session: How to Create Culturally Competent Content

Location: Microsoft Innovation & Policy Center

Whether you’re creating an ad for digital, tv, radio or direct mail, ensuring your target audience is represented appropriately is critical to the success of your campaign. Learn how to be strategic  when it comes to ad making with a culturally-attuned eye.

Whether you’re creating an ad for digital, tv, radio or direct mail, ensuring your target audience is represented appropriately is critical to the success of your campaign. Learn how to be strategic  when it comes to ad making with a culturally-attuned eye.

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Speakers include:

Henri Makembe

Do Big Things 

CEO

Carlos Cruz

Jamestown Associates

Executive Vice President

Valentina Perez

GMMB

Senior Vice President

Uri Davidov

Getty Images

Director, KAE

Industry Perspective: USPS

Location: Microsoft Innovation & Policy Center

Speakers include:

Robert Horecky

United States Postal Service

Direct Mail Specialist

How to Create Media on a Low Budget

Location: Microsoft Innovation & Policy Center

The panel will share insights on how to create content and messaging that reaches and resonates with voters and wins elections when working with a low budget.

The panel will share insights on how to create content and messaging that reaches and resonates with voters and wins elections when working with a low budget.

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Speakers include:

Eric Wilson

Startup Caucus

Managing Partner

Danny Laub

POOLHOUSE

Partner

Sarah Flowers

76 Words

Founding Partner

Jared Solomon

NRCC

Creative Director

The Continuum of Your Career Path in Political Creative

Location: Microsoft Innovation & Policy Center

Ready to up your Creative game? Learn how to expand your experience and strategic skills within a political consulting firm and climb the career ladder in the Creative space from top players in the field.

Ready to up your Creative game? Learn how to expand your experience and strategic skills within a political consulting firm and climb the career ladder in the Creative space from top players in the field.

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Speakers include:

Kate Sours

Empower Strategies Consulting

Founder & CEO

Ryan Horn

Bullhorn Communications

President

Ashley O'Connor

Strategic Partners & Media

Managing Partner

Terrance Green

4C Partners

Managing Partner

Lorena Chambers, Ph.D

Chambers Lopez Strategies LLC

CEO


Virtual Event Virtual Event
USPS Sponsored Webinar: The Sweet Spot for Engagement – The Art of Timing and Sequencing
Free

Join us for an engaging session on optimizing voter outreach strategies, where we delve into the crucial factors of timing and frequency in campaign communications. We’ll explore the power of “front loading” direct mail, emphasizing the advantages of deploying it earlier in the election cycle. We will also take a deeper look at the strategic […]

Join us for an engaging session on optimizing voter outreach strategies, where we delve into the crucial factors of timing and frequency in campaign communications. We’ll explore the power of "front loading" direct mail, emphasizing the advantages of deploying it earlier in the election cycle.

We will also take a deeper look at the strategic advantages of leveraging direct mail in conjunction with digital media, television ads, and social media campaigns. Our esteemed panel of experts will share their experiences, case studies, and innovative techniques to optimize your outreach efforts.

Don't miss out on this opportunity to gain valuable insights and sharpen your campaign tactics. Register now to secure your spot!

 

 

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Virtual Event Virtual Event
AAPC Webinar: Branding to Build a Winning Campaign
$49.00

Learn how to develop a brand strategy that “clicks” with voters and communicates your candidate’s message effectively. Explore the tools and strategies you need to help your candidate stand out in the most competitive races.    

Learn how to develop a brand strategy that “clicks” with voters and communicates your candidate's message effectively. Explore the tools and strategies you need to help your candidate stand out in the most competitive races.

 

 

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Virtual Event Virtual Event
AAPC Webinar: The First ChatGPT Election
$49.00

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChatGPT and other AI/ML technologies, and how to best leverage these tools to achieve campaign goals while avoiding potential pitfalls.    

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChatGPT and other AI/ML technologies, and how to best leverage these tools to achieve campaign goals while avoiding potential pitfalls.

 

 

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Virtual Event Virtual Event
AAPC Webinar: Getting to Profitability and Avoid Getting Stiffed
$49.00

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging resources to support the campaign.    

Explore the fundamentals of profitability and practical strategies to ensure your firm is fairly compensated for its work. Discussion will include the importance of effective pitching, pricing strategies, and engaging resources to support the campaign.

 

 

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Welcome Reception

Courtesy of: The Sexton Group

Courtesy of: The Sexton Group

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California Regional Conference

Location: Los Angeles, CA