Conference Agenda

*Subject to change

    • Joint Reception with the Sacramento Press Club

      Sponsored by: Xandr

      Location: Cafeteria 15L

      Breakfast & Registration

      Location: All sessions will take place at the Sheraton Grand Sacramento Hotel, Magnolia Ballroom

      General Session: Deep Dive into the June Primary

      Sponsored by: Effectv

      Join targeting experts as we take a deep dive into the California June primary results.  What were the biggest surprises?  Did redistricting bring real change, or more of the same?  […]

      Join targeting experts as we take a deep dive into the California June primary results.  What were the biggest surprises?  Did redistricting bring real change, or more of the same?  Did we see new power players emerge?

       

       

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      Speakers include:

      Seema Mehta

      LA Times

      Political Writer

      Paul Mitchell

      Political Data, Inc.

      Vice President

      Ruth Bernstein

      EMC Research

      President & CEO

      Sam Oh

      Targeted Victory

      Vice President

      Vince Fong

      California State Assembly

      Chair

      Break & Exhibitor Networking

      General Session: Understanding CA Voter Sentiment with AI-Driven Data

      Sponsored by: Resonate

      Speakers include:

      Matt Crush

      Resonate

      Director, Business Development

      General Session: Building a Thriving Consulting Business

      Successful consultants will discuss their best business decisions and biggest mistakes, must-haves for any consultant, and opportunities in California in the 2024 cycle.    

      Successful consultants will discuss their best business decisions and biggest mistakes, must-haves for any consultant, and opportunities in California in the 2024 cycle.

       

       

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      Speakers include:

      Moises Merino

      MBA Public Affairs

      President & CEO

      Maggie Muir

      KMM Strategies

      Partner

      Cassandra Walker Pye

      Lucas Public Affairs

      President

      Elizabeth Hansell

      Elevate Public Affairs

      Principal

      Andrew Acosta

      Acosta Consulting

      Founder and President

      General Session: The Direct Mail Effect in California and Beyond

      Sponsored by: USPS

      Hear from United States Postal Service Direct Mail expert Brenda Manos about the role direct mail played in the California primaries. Plus, learn about new research released by USPS, which […]

      Hear from United States Postal Service Direct Mail expert Brenda Manos about the role direct mail played in the California primaries. Plus, learn about new research released by USPS, which highlights key insights and recommendations for targeting and engaging voters for future elections.

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      Speakers include:

      Brenda Manos

      USPS

      Senior Territory Executive, Political Ambassador – WestPac Region

      Luncheon: The New California Legislature

      Sponsored by: Tatango

      A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out, will we see a new policy […]

      A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out, will we see a new policy agenda?  Who are the rising stars?  Who will win key leadership positions?

       

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      Speakers include:

      Rob Stutzman

      Stutzman Public Affairs

      Founder and President

      Lara Korte

      POLITICO California Playbook

      Co-Author

      Christine Mai-Duc

      Wall Street Journal

      Reporter

      Taryn Luna

      LA Times

      Staff Writer

      General Session: Best Practices in Targeting California’s Multicultural Electorate

      Sponsored by: Univision

      Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital, TV, mail, phones and field operations.  

      Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital, TV, mail, phones and field operations.

       

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      Speakers include:

      Roger Salazar

      ALZA Strategies

      President

      Cheryl Hori

      Pacific Campaign House

      Founder

      George Andrews

      Assemblyman Tom Lackey

      Political Director

      Michael Saragosa

      Quintana Saragosa Public Affairs

      Partner

      Best Practices in Ethical Creative

      Get insight on citations that should be presented when running campaign ads and what to avoid in order to ensure your strategy remains ethical.

      Get insight on citations that should be presented when running campaign ads and what to avoid in order to ensure your strategy remains ethical.

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      Speakers include:

      Mike Rice

      VR Research

      President

      Danielle Cendejas

      The Strategy Group

      Partner

      Break & Exhibitor Networking

      General Session: Getting the Most from your Digital and TV Ad Spend

      Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.  

      Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.

       

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      Speakers include:

      Chandra Sharma

      Chandra Sharma Strategies

      Founder

      Erica Prosser

      Convergence Targeted Communications

      Managing Director

      John Padua

      Trilogy Interactive, LLC

      VP, Media Buying

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