Join targeting experts as we take a deep dive into the California June primary results.  What were the biggest surprises?  Did redistricting bring real change, or more of the same?  Did we see new power players emerge?

Successful consultants will discuss their best business decisions and biggest mistakes, must-haves for any consultant, and opportunities in California in the 2024 cycle.

Hear from United States Postal Service Direct Mail expert Brenda Manos about the role direct mail played in the California primaries. Plus, learn about new research released by USPS, which highlights key insights and recommendations for targeting and engaging voters for future elections.

A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out, will we see a new policy agenda?  Who are the rising stars?  Who will win key leadership positions?

Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital, TV, mail, phones and field operations.

Get insight on citations that should be presented when running campaign ads and what to avoid in order to ensure your strategy remains ethical.

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.