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Agenda

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Conference Agenda

*Subject to change

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Today
Jun 2022

Mon 27
Mon, 27 June @ 6:00 pm - 8:00 pm

Joint Reception with the Sacramento Press Club


Tue 28
Tue, 28 June @ 8:00 am - 9:00 am

Breakfast & Registration

Tue, 28 June @ 9:00 am - 10:00 am

General Session: Deep Dive into the June Primary

Join targeting experts as we take a deep dive into the California June primary results.  What were the biggest surprises?  Did redistricting bring real change, or more of the same?  […]

Join targeting experts as we take a deep dive into the California June primary results.  What were the biggest surprises?  Did redistricting bring real change, or more of the same?  Did we see new power players emerge?

 

 

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Speakers include:

Seema Mehta

LA Times

Political Writer

Paul Mitchell

Political Data, Inc.

Vice President

Ruth Bernstein

EMC Research

President & CEO

Sam Oh

Targeted Victory

Vice President

Vince Fong

California State Assembly

Chair

Tue, 28 June @ 10:00 am - 10:30 am

Break & Exhibitor Networking

Tue, 28 June @ 10:30 am - 10:45 am

General Session: Industry Perspective

Sponsored by: Resonate

Tue, 28 June @ 10:45 am - 11:45 am

General Session: Building a Thriving Consulting Business

Successful consultants will discuss their best business decisions and biggest mistakes, must-haves for any consultant, and opportunities in California in the 2024 cycle.    

Successful consultants will discuss their best business decisions and biggest mistakes, must-haves for any consultant, and opportunities in California in the 2024 cycle.

 

 

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Speakers include:

Moises Merino

MBA Public Affairs

President & CEO

Tue, 28 June @ 11:50 am - 12:00 pm

General Session: Industry Perspective

Sponsored by: USPS

Tue, 28 June @ 12:15 pm - 1:15 pm

Luncheon: The New California Legislature

A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out, will we see a new policy […]

A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out, will we see a new policy agenda?  Who are the rising stars?  Who will win key leadership positions?

 

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Speakers include:

Rob Stutzman

Stutzman Public Affairs

Founder and President

John Myers

LA Times

Sacramento Bureau Chief

Tue, 28 June @ 1:30 pm - 2:15 pm

General Session: Best Practices in Targeting California’s Multicultural Electorate

Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital, TV, mail, phones and field operations. Speakers include: Sam […]

Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital, TV, mail, phones and field operations.

Speakers include:

Sam Oh, Targeted Victory

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Tue, 28 June @ 2:15 pm - 2:45 pm

Break & Exhibitor Networking

Tue, 28 June @ 2:45 pm - 3:30 pm

General Session: Getting the Most from your Digital and TV Ad Spend

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.  

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.

 

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Speakers include:

Chandra Sharma

Chandra Sharma Strategies

Founder

Keith Norman

Premion

Head of Political & Enterprise Sales

Tue, 28 June @ 3:30 pm - 4:30 pm

Closing Reception

Sponsored by: Xandr

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