Jun 2022

Mon 27

Mon, 27 June @ 6:00 pm - 8:00 pm

Joint Reception with the Sacramento Press Club

Sponsored by: Xandr

Location: Cafeteria 15L

Tue 28

Tue, 28 June @ 8:00 am - 9:00 am

Breakfast & Registration

Location: All sessions will take place at the Sheraton Grand Sacramento Hotel, Magnolia Ballroom

Tue, 28 June @ 9:00 am - 10:00 am

General Session: Deep Dive into the June Primary

Sponsored by: Effectv

Join targeting experts as we take a deep dive into the California June primary results.  What were the biggest surprises?  Did redistricting bring real change, or more of the same?  […]

Join targeting experts as we take a deep dive into the California June primary results.  What were the biggest surprises?  Did redistricting bring real change, or more of the same?  Did we see new power players emerge?

 

 

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Speakers include:



Seema Mehta

LA Times

Political Writer



Paul Mitchell

Political Data, Inc.

Vice President



Ruth Bernstein

EMC Research

President & CEO



Sam Oh

Targeted Victory

Vice President



Vince Fong

California State Assembly

Chair

Tue, 28 June @ 10:00 am - 10:30 am

Break & Exhibitor Networking

Tue, 28 June @ 10:30 am - 10:45 am

General Session: Understanding CA Voter Sentiment with AI-Driven Data

Sponsored by: Resonate

Speakers include:



Matt Crush

Resonate

Director, Business Development

Tue, 28 June @ 10:45 am - 11:45 am

General Session: Building a Thriving Consulting Business

Successful consultants will discuss their best business decisions and biggest mistakes, must-haves for any consultant, and opportunities in California in the 2024 cycle.    

Successful consultants will discuss their best business decisions and biggest mistakes, must-haves for any consultant, and opportunities in California in the 2024 cycle.

 

 

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Speakers include:



Moises Merino

MBA Public Affairs

President & CEO



Maggie Muir

KMM Strategies

Partner



Cassandra Walker Pye

Lucas Public Affairs

President



Elizabeth Hansell

Elevate Public Affairs

Principal



Andrew Acosta

Acosta Consulting

Founder and President

Tue, 28 June @ 11:50 am - 12:00 pm

General Session: The Direct Mail Effect in California and Beyond

Sponsored by: USPS

Hear from United States Postal Service Direct Mail expert Brenda Manos about the role direct mail played in the California primaries. Plus, learn about new research released by USPS, which […]

Hear from United States Postal Service Direct Mail expert Brenda Manos about the role direct mail played in the California primaries. Plus, learn about new research released by USPS, which highlights key insights and recommendations for targeting and engaging voters for future elections.

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Speakers include:



Brenda Manos

USPS

Senior Territory Executive, Political Ambassador – WestPac Region

Tue, 28 June @ 12:15 pm - 1:15 pm

Luncheon: The New California Legislature

Sponsored by: Tatango

A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out, will we see a new policy […]

A panel of top journalists will take a look at the changes in the California legislature. With a third of the legislature terming out, will we see a new policy agenda?  Who are the rising stars?  Who will win key leadership positions?

 

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Speakers include:



Rob Stutzman

Stutzman Public Affairs

Founder and President



Lara Korte

POLITICO California Playbook

Co-Author



Christine Mai-Duc

Wall Street Journal

Reporter



Taryn Luna

LA Times

Staff Writer

Tue, 28 June @ 1:30 pm - 2:15 pm

General Session: Best Practices in Targeting California’s Multicultural Electorate

Sponsored by: Univision

Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital, TV, mail, phones and field operations.  

Learn from consultants who have spent decades effectively targeting and persuading segments of the electorate with examples of the best digital, TV, mail, phones and field operations.

 

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Speakers include:



Roger Salazar

ALZA Strategies

President



Cheryl Hori

Pacific Campaign House

Founder



George Andrews

Assemblyman Tom Lackey

Political Director



Michael Saragosa

Quintana Saragosa Public Affairs

Partner

Tue, 28 June @ 2:15 pm - 2:30 pm

Best Practices in Ethical Creative

Get insight on citations that should be presented when running campaign ads and what to avoid in order to ensure your strategy remains ethical.

Get insight on citations that should be presented when running campaign ads and what to avoid in order to ensure your strategy remains ethical.

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Speakers include:



Mike Rice

VR Research

President



Danielle Cendejas

The Strategy Group

Partner

Tue, 28 June @ 2:30 pm - 2:45 pm

Break & Exhibitor Networking

Tue, 28 June @ 2:45 pm - 3:30 pm

General Session: Getting the Most from your Digital and TV Ad Spend

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.  

Seasoned media buyers and experts will discuss how to allocate resources to reach your target voters, and the different strategies for candidates, independent expenditures and ballot measures.

 

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Speakers include:



Chandra Sharma

Chandra Sharma Strategies

Founder





Erica Prosser

Convergence Targeted Communications

Managing Director



John Padua

Trilogy Interactive, LLC

VP, Media Buying