All Day

General Session: Expert’s Guide to Getting the Most Out of Polling

A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and […]

A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and strategy to achieve campaign success.

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Speakers include:

Brenda Gianiny

Axis Research, Inc.

President

Brett Loyd

The Bullfinch Group

President and CEO

Jill Normington

Normington, Petts & Associates

Partner

Rosa Mendoza

Global Strategy Group

Vice President, Account Management

Jim Ellis

Ellis Insight, LLC

President

Breakout: The First ChatGPT Election

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML […]

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML technologies, and how to best leverage these tools to achieve campaign goals while avoiding potential pitfalls.

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Speakers include:

Vance Reavie

Junction AI

CEO

Dave Leichtman

Microsoft

Corporate Civic Responsibility at Microsoft

Kelly Gibson

Stronger Than Communications

Founder

Corey Mull

Tunnl

CTO

Breakout: Harnessing Social Media Influencers for Campaigns

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner […]

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner with social media influencers who align with your candidate's values and messaging and the importance of building authentic relationships with influencers.

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Speakers include:

Ory Rinat

Urban Legend

CEO

Emma Ayad

Campaign Solutions

Client Services Manager

Jake Levy-Pollans

Trilogy Interactive

Vice President, Strategic Services

Natasha Smith

Berlin Rosen

Vice President

Todd Hawkins

Hawkins Mikita

Partner

Breakout: Art of the Pitch and Closing the Deal

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, […]

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will keep them coming back.

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Speakers include:

Linda DiVall

American Viewpoint

Founder, Executive Chairman and CEO

Raghu Devaguptapu

Left Hook

Partner

Jef Pollock

Global Strategy Group

Founding Partner & President

Breakout: Strategies for Getting Press Coverage

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media […]

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

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Speakers include:

Christina Bellantoni

USC

Professor of Professional Practice

Roger Salazar

ALZA Strategies

President

Matt Langston

Engage Right

Partner

Breakout: Winning Elections with Good Creative

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate’s values and messaging. […]

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

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Speakers include:

Chris Mottola

Chris Mottola Consulting, Inc.

Owner

Colleen McCulloch-Learch

KRC Research

President

Hunter Schwarz

Yellow Media

Founder

Christina Sheffey

Bully Pulpit Interactive

Group Creative Director, Managing Director

Gaby Cardenas

The Colibri Collective

Principal and CEO

Daniel Huey

Advoc8

Breakout: Targeting, Polling and Audience Modeling

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant […]

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.

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Luncheon General Session: Crafting the Right Media Mix

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how […]

A panel of experts will share how they navigate the changing media landscape to optimize spending in a multi-platform world to reach voters effectively. The session will also examine how media is being consumed today and the trends shaping media consumption.

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Speakers include:

Paul Winn

Smart Media Group

Managing Partner

Larry Huynh

Trilogy Interactive

Founder

Casey Bessette

Sage Media Planning & Placement, Inc.

Partner & Media Strategist

Kevin Fisher

The Trade Desk

GM, Business Development

Chris Gulugian

Cross Screen Media

Vice President, Enterprise Sales