A panel of experienced pollsters will provide an in-depth understanding of polling data and explore evolving polling methodologies.  They will also discuss the best use of polling data for messaging and strategy to achieve campaign success.

Attendees will gain insights into the reality and risks of using ChatGPT and AI/ML in the upcoming election cycle. Learn about the capabilities and limitations of ChaGPT and other AI/ML technologies, and how to best leverage these tools to achieve campaign goals while avoiding potential pitfalls.

Find out how innovative campaigns have successfully harnessed the power of social media influencers to reach new audiences and build support for their campaigns. Learn how to identify and partner with social media influencers who align with your candidate's values and messaging and the importance of building authentic relationships with influencers.

This session will explore and affirm how data usage in political advertising continues to evolve to more efficiently reach targeted voters and win elections.

Discover the practical strategies and tips for crafting and delivering successful business pitches that will help you win over clients. The session will cover various aspects of the pitching process, including how to get the meeting, conduct research, develop a strategy, create a compelling presentation, deliver the pitch and build strong client relationships that will keep them coming back.

This session will explore strategies campaigns have used for bringing attention to state and local campaigns in areas where traditional news sources are no longer available.  Learn the earned media strategies that can be used when local press disappears that will reach voters and raise awareness about your candidate.

Creative directors who have worked on successful political campaigns will offer their insights and best practices for crafting compelling and memorable creative that speaks to a candidate's values and messaging. Learn how to measure the impact of creative direction on voter engagement and turnout.

Where does one end and the other begin?  Why is it getting more difficult and costly to do these critical campaign functions?  Learn how to meet these challenges, stay compliant and within budget.