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Advocacy

Advancing the Industry

AAPC is committed to promoting ethical standards for our industry and takes on the big battles when necessary to advance and protect political free speech, the first and foundational principle of American democracy..

When an issue or policy arises that negatively impacts the ability of our member firms to engage in the democratic process, the AAPC Board of Directors develops strategies, on a bipartisan basis, to advocate on behalf of our members. This includes issuing policy statements, promoting standards of practice, establishing task forces to engage stakeholders and waging legal challenges. AAPC’s efforts have even reached the U.S. Supreme Court.

AAPC Foundation Research on AI 

Artificial intelligence will rapidly transform campaign management, voter contact, and strategic decision-making. The AAPC Foundation’s research examines the emerging risks and opportunities of the new technology for political engagement. The 2024 AI Member Survey seeks to capture how political consultants are using AI tools for voter targeting, message optimization, and data analysis, while also investigating concerns about privacy and ethical use. The AI Political Archive serves as a dynamic repository of use cases, allowing for practical insights on responsible adoption of AI in campaigns.

AI Survey Results
AAPC 2024 Election Data Analysis

AAPC Foundation Legislative Trackers on AI and Data Privacy:

Welcome to the State-by-State Legislative Tracker on AI and Data Privacy. This resource tracks legislation across all 50 states.
Deepfake Bills
Data Privacy Bills
Data Broker Bills

Advocacy News

Click here to check out archived editions of Advocacy News

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Member Tools

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State Laws on Deepfakes State Laws on Data Privacy Developer Policies Platform Policies

Policies & Standards

AAPC Digital Fundraising Guidelines Policy Statement on Generative AI Statement on Push Polling Statement on Data Privacy Statement On Access Standard on Citations
AAPC’s Professional Code of Ethics

Advocacy News:

AAPC Members Stop Harmful Provisions in Oregon Data Bill

04/08/2025
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What You Need to Know About the FCC’s Proposed New Rules on AI

10/07/2024
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Listen Up: AAPC’s Podcast Debut

09/27/2024
  AAPC’s Future of Political Consulting podcast will…
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FEC Issues No New Rulemaking in the use of AI

09/20/2024
September 20, 2024   FEC issues no new rulemaking to…
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AAPC Files Comments Opposing FCC’s Proposal Rule on Generative AI in Political Ads

09/19/2024
Subject: Notice of Proposed Rulemaking on Disclosure and Transparency…
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Check out POLITICO’s Weekly Score that features the AAPC Foundation’s new AI Political Archive.

07/09/2024
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Academics and Political Consultants Team Up to Launch Groundbreaking Tool for Political Insight

07/09/2024
FOR IMMEDIATE RELEASE July 9, 2024   Academics and…
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AAPC Unveils Comprehensive Digital Fundraising Guidelines

06/19/2024
FOR IMMEDIATE RELEASE June 19, 2024   AAPC Unveils…
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AAPC Denounces Claimed AI-Generated Robocall Incident

02/27/2024
FOR IMMEDIATE RELEASE February 27, 2024   AAPC Denounces…
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AAPC Supports FCC’s Historic Ruling Against AI-Generated Voice Robocalls

02/13/2024
FOR IMMEDIATE RELEASE February 13, 2024   AAPC Supports…
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AAPC Applauds U.S. House of Representatives for Upholding Ethics in Expulsion of George Santos

12/01/2023
FOR IMMEDIATE RELEASE December 1, 2023   American…
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API Voters: The Rising Political Force – Insights from Bill Wong

09/22/2023
By: Bill Wong, Bill Wong LLC An often misunderstood and…
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Deadline Political Editor Discusses How Culture, Politics and Blockbusters Collide

09/21/2023
By: Ted Johnson, Deadline Hollywood Most moviegoers went to…
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Stop California SB 362 – The Delete Act

08/23/2023
California SB 362, known as the Delete Act, would negatively…
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AAPC Condemns Latest Ban on Legitimate Political Advertising

07/28/2023
FOR IMMEDIATE RELEASE July 28, 2023   AAPC CONDEMNS…
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AAPC Announces 2021 Class of 40 Under 40 Award Winners

05/26/2023
Contact: Alana Joyce Executive Director 703-245-8021 [email protected]   FOR…
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AAPC Condemns Use of Deceptive Generative AI Content in Political Campaigns

05/03/2023
Contact: Alana Joyce Executive Director 703-245-8021 [email protected]   FOR…
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AAPC Applauds Twitter’s Decision To Allow For Political Speech and the Democratic Process

01/05/2023
CONTACT: Alana Joyce Executive Director 703-245-8021 [email protected]   FOR…
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AAPC Files Comments Citing Concerns with Proposed FCC Rules on Text Messaging

11/11/2022
CONTACT: Robyn Matthews Director, Advocacy and Industry Relations 703-935-2282 [email protected]   FOR…
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AAPC Condemns Netflix Decision to Deny Access for Political Speech and the Democratic Process

10/13/2022
CONTACT: Alana Joyce Executive Director 703-245-8021 [email protected]   FOR…
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https://theaapc.org/wp-content/uploads/2023/04/Untitled-design-39.png 524 1024 Kelly Zahour https://theaapc.org/wp-content/uploads/2021/09/Layer-57.png Kelly Zahour2022-10-13 12:58:272023-05-19 16:10:11AAPC Condemns Netflix Decision to Deny Access for Political Speech and the Democratic Process

AAPC Applauds Disney Decision to Continue to Provide Access for Political Speech and the Democratic Process on Hulu

07/27/2022
CONTACT: Alana Joyce Executive Director 703-245-8021 [email protected]   FOR…
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AAPC Urges Meta To End Its New Ill-Advised and Harmful Restrictive Ad Policy

11/11/2021
Contact: Alana Joyce Executive Director 703-245-8021 [email protected]   FOR…
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AAPC Statement on Facebook Political Ad Policy

06/18/2020
Contact: Alana Joyce Executive Director 703-245-8021 [email protected]   For…
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Policy Statement on Generative AI

May 3, 2023

The rise of so-called “deep fake” content generated by AI in political campaigns presents a troubling challenge to the free and fair debate of political ideas. With the use of generative AI, so-called “deep fake” technology can make distinguishing between reality and deception difficult. Citizens must have confidence in the basic truthfulness of political campaigns. While the public’s trust in institutions and campaigns has been shaken in recent decades, the use of “deep fake” generative AI content is a dramatically different and dangerous threat to democracy.

The AAPC Professional Code of Ethics currently clearly condemns false and misleading statements. “Deep fake” generative AI is contrary to the Code of Ethics because, at its core, “deep fake” content is a deception and has no place in legitimate, ethical campaigns. Therefore, AAPC’s Code of Ethics prohibits the use of “deep fake” generative AI content.

Further, no advertising using “deep fake” generative AI content will be eligible for AAPC Awards. The AAPC also encourages all media, advertising platforms, and delivery systems to refuse to carry or deliver ads using “deep fake” generative AI content.

The AAPC will use a broad standard to review, condemn, and, if necessary, sanction its members for using “deep fake” ads produced with generative AI technology. This broad prohibition includes deploying “deep fake” generative AI for non- advertising purposes in a political contest. AAPC members are advised that issuing a warning or disclaimer that the audience is viewing a “deep fake” video created using generative AI is insufficient and will not be accepted as a method to avoid this standard.

We will continue to closely monitor these technological evolutions in ad-making while protecting satire and the free discussion of ideas. At this point, “deep fake” imagery used in political ads can be defined as synthetic, computer-generated video, stills, or audio elements derived from a person’s likeness, voice, or image that is so near realistic that it is intended to lead voters to deceptive conclusions alternative to reality about a candidate, party, or issue.

The AAPC does not believe “deep fake” generative AI content as defined above qualifies as satire. AAPC believes there is a strong distinction between parody and an intent to deceive. Satire and even comedic impersonation have a long tradition in democracies and have always been presented with the audience being fully aware and “in on the joke.” The AAPC will continue to stand by its members who exercise their right to free speech with humor and satire when they use truthful and accurate images and quotes.

Statement on Push Polling

AAPC Board of Directors Declaration Regarding “Push Polling”

On May 23, 1996 the American Association of Political Consultants (AAPC) received a letter signed by thirty-one of the nation’s top public opinion pollsters condemning the increasingly common practice of “push-polling,” where phone calls aimed at voter persuasion are dishonestly presented as surveys of public opinion. The AAPC board joined the pollsters in condemning this practice as a clear violation of the AAPC’s Code of Ethics and a degradation of the political process.

The AAPC’s Ethics Committee addressed this issue in December of 1995, agreeing unanimously that so-called “push-polls” violate the AAPC’s stricture against “any activity which would corrupt or degrade the practice of political campaigning.” To the extent that practitioners of the “push-poll” ruse convey inaccurate information about an election opponent, they also violate the AAPC’s stricture against false and misleading attacks.

The AAPC board notes that so-called “push-polls” are not really polls at all. In their letter, the bipartisan group of survey researchers drew the distinction correctly, as follows:

  1. Legitimate polling firms open each interview by providing the true name of the firm or the telephone research center conducting the interview. Practitioners of so-called “push-polling” generally provide no name, or in some cases make up a name.
  2. In a true opinion survey, research firms interview on a small random sample of the population to be studied, typically ranging from up to a thousand interviews for a major statewide study to as few as 300 in a congressional district. With so-called “push-polls,” the objective is to reach a very high percentage of the voters.
  3. The interviews conducted by real polling firms generally range in length from at least five minutes for even the shortest of tracking questionnaires to more than 30 minutes for a major benchmark study. So-called “push-poll” interviews are typically designed to last 30 to 60 seconds.
  4. While real pollsters do sometimes give interviewees new information about a candidate, the intent of this process is not to shift public opinion but to simulate potential campaign debate and to asses how the voter might respond. So-called “push-polls” are designed specifically to persuade.
  5. To our knowledge, there is no overlap whatsoever between legitimate polling firms and firms that conduct so-called “push polls.”

The AAPC Board urges the news media and the public to take note of these distinctions and to refrain from characterizing persuasion or advocacy phone calling as “polling.” These two campaign services are totally different and should not be confused with each other.

The AAPC acknowledges, of course, that voter persuasion by telephone is a perfectly legitimate campaign practice. What we condemn is advocacy phone calling that:

  1. Masquerades as survey research;
  2. Fails to clearly and accurately identify the sponsor of the call; or
  3. Presents false or misleading information to the voter.

Statement on Data Privacy

At the AAPC, we respect the right to privacy and believe individuals should have control over how their personal information is used. We believe it is our responsibility to set best practices for our members related to data privacy, security, and ethics. It is essential to understand the data we collect, where it is stored, how it is used, and how it is protected. The AAPC is committed to providing the resources and education necessary to help our members establish transparent data privacy policies and data protection procedures. We encourage our members to determine which regulations apply to their businesses and to be in compliance with all state and federal regulations. We support well-defined privacy regulations and the ability to penalize companies acting in bad faith who repeatedly violate state and federal laws.

Data Privacy and Compliance Guiding Principles
At the AAPC, we encourage our members who are originators of data to:
• Establish Transparent Data Privacy Policies and Data Protection Procedures
• Respect the right of individuals to remove their names from private companies’ communications and marketing campaigns.
• De-identify personal information whenever possible.
• Store any PII in a hardened, privacy protected environment.
• Only share files with other parties through a secure file transfer, such as an Amazon s3 bucket or a SFTP.
• Follow data security best practices including two-factor authentication when accessing files that may have personal information.
• Notify processors of data with whom you work of any required name removals.
• Have an incident response plan for breaches to personal data.
• Keep Proper Compliance Documentation and maintain Proof of Compliance.

At the AAPC, we encourage our members who are processors of data to:
• Establish Transparent Data Privacy Policies and Data Protection Procedures.
• Respect the right of individuals to remove their names from private companies’ communications and marketing campaigns.
• Comply with requests by originators to remove personal information in a timely manner.
• Delete all files as soon as their use has expired, or a newer version of the data is sent.
• Only accept files via a secure file transfer.

Statement on Access

AAPC believes that suppression of political advertising reduces the ability of people to participate and learn about the democratic process – including the candidates, political organizations and policy issues that matter to them. Suppressing advertising is restricting free speech and an official campaign’s ability to reach a broad community online. Blanket political ad bans on digital platforms gag legitimate, fully disclosed campaign and policy advertising by lawful candidates and organizations, while doing little to crack down on anonymous accounts devoted to spreading inflammatory and false information.

In addition, allowing people to mute legitimate campaign advertising to avoid the noise of presidential or statewide campaigns, also prevents people from learning about the democratic process and critical issues that affect their everyday lives. With the decline of local journalism, people may never hear the arguments from competing political candidates and causes if they opt out. Small, local campaigns with budgets of only a few thousand dollars are the ones that are hurt the most when people “mute” campaigns. Muting campaign advertising infringes on the kind of dialogue most needed in a democracy, and keeps people separated from issues and their political representatives.

AAPC steadfastly supports the foundational principles of political free speech enshrined in the U.S. Constitution and urges full access to social media networks, email service providers and digital news and content publishes for all official campaigns and political and non-profit organizations.

Adopted 10/18/21

Standard on Citations

A Television spot or Direct Mail piece that criticizes an opponent should have a responsible citation in the body of the piece that leads any interested person to find the proof of the claim without an excessive burden. All other advertising should have documentation easily accessible to voters. This may include direction to a public website with information and documentation.

Television and Direct Mail pieces that do not meet this standard will be disqualified for Pollie Award consideration. All other Pollie entries of advertisements and/or political communications such as radio spots, recorded phone calls, and other communications mediums shall be fully documented.

Professional Code of Ethics

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