The Pollie Conference is the largest gathering of political consultants of the year, and offers dozens of networking opportunities throughout the conference! With over 500 individuals in attendance, what is the best way to make the most of your time at Pollies and expand your network? Join us on May 9th to hear tips and […]
Join AAPC on Monday, May 16th from 12:00-4:00pm for a community impact project in the heart of San Juan serving the Group of the Eight Communities (G-8) in a region referred to as Caño Martín Peña Planning District. Participants will be painting classrooms at Escuela Elemental Santiago Iglesias Pantín, a public school located in one […]
Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to continue leveraging the direct mail effect in political campaigns leading up to the Midterm Elections. During the session, USPS will engage with AAPC members and also share insights from their newly released joint […]
Each election cycle, campaigns are tasked with winning over the hearts and minds of voters to persuade and motivate turnout. This has become increasingly difficult at a time when sentiment shifts with each turn of the news cycle. Most election year voter landscapes are reliant on self-reported groups. This perspective is limiting and masks a […]
Keynote Speaker Poppy Jamie With the complex world comes a crushing wave of stress, anxiety, isolation, life change, and financial struggle to add to a growing mental health crisis. Due to a culture that encourages perfection, hustle, and fictional life/work balance, many are burning out. This is especially true in Politics, a fast-paced, high stakes, competitive industry with […]
As viewing habits and political media plans continue to shift, there’s a natural tension between Digital and Television content. This panel will explore the distinct types of video content that campaigns create, the overlap between them, and the unique challenges created by tight timelines and limited production budgets. Certificate Program Eligible: Communications A4 Media Production
TVB will present 2022 Voter Media Usage and Influence data from Dynata, GFK and Engagement Labs. These studies include research on Voters’ relationship with traditional media as well as streaming video, mobile and social media. Political decision makers will find the presentation extremely valuable in helping them win races by better understanding how to reach […]
Your service can help campaigns win, but first you need to win your own campaign. Selling your services to a campaign requires a strategy of its own; we call this the "art of the pitch". Learn from the pros how to conduct research, develop strategy, create a presentation, and deliver your pitch to secure the […]
Propelled most recently by Covid and the need to use resources efficiently, campaigns have transformed how they use technology to mobilize voters. Join this session to learn how voter contact tech has evolved, where it is headed, and the tech-hybrid future.
Learn how to allocate and optimize media spend across digital and linear platforms as you hear the experts discuss how media has evolved to more efficiently extend reach to attract, engage with and influence voters. Certificate Program Eligible: Campaign Tech B4 Media
Voter turnout in 2021 gubernatorial elections significantly surpassed previous off-cycle election turnout, but more notably the myth that high turnout rates predict election results was refuted. 2021 turnout data revealed important trends and implications for future elections' turnout that will be shared by a panel of leading political pollsters and analysts to guide voter strategy […]
Every political ad maker has their own take on the creative process. However, we all begin with raw research that ends with a finished product on screen. What takes place in the middle can often seem to be a black box. This panel will explore how different ad makers come up with winning concepts. Certificate […]
Political and brand marketers have access to unprecedented amounts of analytics to better identify and reach potential supporters. With the streaming wars heating up, the shift to actionable insights through analytics is transforming how political and brand campaigns alike plan and execute their media. Join leading experts as we explore how analytics is being used […]
In today’s evolving media landscape, effectively reaching target voters means engaging with them on multiple media platforms. While over-the-air radio and linear television continue to deliver voters to political advertisers, learn why it is now essential for political advertisers to optimize their advertising campaigns with digital audio and digital video to deliver massive and targeted […]
Over the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor. Times are changing and with almost half of US households now either cord-cutters or cord-nevers, how will budgets shift for the 2022 cycle and beyond? Explore who should own the CTV/OTT budget for […]
Will we ever get to a single data source for all voter contact? Data silos present one of the most frustrating aspects of political campaigns. Learn where solutions are emerging to help break the data divide. Certificate Program Eligible: Campaign Tech B5 Data Management
How do committees decide to hire their vendors? What are the best presentation techniques for campaigns, Super PACs and Party Committees? More importantly: what are the don’ts? Learn from the people on the other side of the table, the ones who award work. Listen to their perspective on how they make decisions, what they are […]
The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies, they’re embracing streaming TV as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers must plan and secure inventory early. The session […]
Learn how best to deal with unforeseen obstacles that can derail the best laid plans, and share how obstacles can sometimes turn into opportunities for an even better ad.
Fundraising is the backbone of every impactful political campaign. We’ve seen digital and texting revolutionize the world of fundraising, but what’s next? Learn from the best in the business about the newest platforms and trends in fundraising. Certificate Program Eligible: Campaign Tech B7 Fundraising
Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form, and there are very different practices in the way data can be utilized. For consultants with a history in traditional media, questions like, what are […]
What do you do when there’s no time to test a message or when instinct tells you to pass over the best testing message to try something farther down the list? Find out when it’s okay to trust your gut and propose going off script in an ad campaign.
The number of channels/devices/modes to reach voters continues to expand. What are agencies doing to make sense of the evolving media options? Where are they finding the right impressions with scale across devices? How is that scale changing with more viewing options. Where does data fit into all this? What’s this mean for the future? […]
Horseback Riding in the Foothills of El Yunque National Rainforest: Enjoy incredible views and experience the stunning flora and fauna of the unique rainforest ecosystem on horseback. Ron del Barrilito Rum Tasting: Experience the best and most exclusive rum tasting experience in the Caribbean featuring rums crafted by hand using the same methods since 1880. Old San […]