Join this panel of experts who will discuss the evolving Midwest electoral landscape, shifting demographics and policy viewpoints and what these changes mean for campaigns moving forward.

Learn the do's and don'ts of presenting claims with proper citations to ensure ethical practices in your ad campaigns.

Hear from successful consultants who will share how working in multiple markets has benefited their business, discuss lessons learned, how you can apply strategy from the corporate world to your campaign work and how to expand your consulting business to welcome public affairs and corporate clients.

Learn how effective and winning campaigns utilize a well-rounded GOTV strategy to ensure voters vote, whether through ballot boxes or absentee voting. Hear from a panel of experts who will share tips on how to ensure turnout in the new era of post-covid elections. 

Hear from United States Postal Service Direct Mail consultant Sylvia Allen-Hoover, on the impactful, creative ways direct mail can play a role in an omni-channel campaign strategy. Plus, learn about new research released by USPS, which highlights key insights and recommendations for targeting and engaging voters for future elections.

Creative is at the center of persuading voters to act, whether the goal is gaining support on a specific issue or fundraising for a campaign. Join creative gurus as they explore recent examples of effective persuasive creative and share tips on how these tactics can be utilized in your midterm campaigns.