All Day

2022 Pollie Awards & Conference

Location: Caribe Hilton | San Juan, Puerto Rico

Registration for the 2022 Pollie Awards & Conference will open soon! Learn more about the conference here.

Registration for the 2022 Pollie Awards & Conference will open soon! Learn more about the conference here.

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Registration

Location: San Geronimo Foyer

Breakout: Evolution of Voter Contact

Session Track: New Technology

Location: Conference 3-7 Room

Propelled most recently by Covid and the need to use resources efficiently, campaigns have transformed how they use technology to mobilize voters. Join this session to learn how voter contact […]

Propelled most recently by Covid and the need to use resources efficiently, campaigns have transformed how they use technology to mobilize voters. Join this session to learn how voter contact tech has evolved, where it is headed, and the tech-hybrid future.

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Speakers include:

Ilana Kaplan

Impactive

VP of Client Strategy

Will Long

Numinar

CEO

Zandria Haines

SBDigital

Vice President

Chris LaCivita

FP1 Strategies

Partner

Breakout: Reading the Tea Leaves of 2021 Voter Turnout

Session Track: Voter Turnout

Location: Conference 3-7 Room

Voter turnout in 2021 gubernatorial elections significantly surpassed previous off-cycle election turnout, but more notably the myth that high turnout rates predict election results was refuted. 2021 turnout data revealed […]

Voter turnout in 2021 gubernatorial elections significantly surpassed previous off-cycle election turnout, but more notably the myth that high turnout rates predict election results was refuted. 2021 turnout data revealed important trends and implications for future elections' turnout that will be shared by a panel of leading political pollsters and analysts to guide voter strategy for current and future campaigns.

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Speakers include:

Christopher Wilson

WPA Intelligence

CEO

Adrianne Shropshire

BlackPAC

Executive Director

Molly Murphy

Impact Research

President

Patrick Stewart

Red Oak Strategic

CRO

Colleen McCulloch-Learch

KRC Research

Executive Vice President

Breakout: The Black Box: Shedding Light on the Creative Process

Session Track: Creative

Location: Las Olas

Every political ad maker has their own take on the creative process. However, we all begin with raw research that ends with a finished product on screen. What takes place […]

Every political ad maker has their own take on the creative process. However, we all begin with raw research that ends with a finished product on screen. What takes place in the middle can often seem to be a black box. This panel will explore how different ad makers come up with winning concepts.

Certificate Program Eligible: Communications A3 Creative Execution

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Speakers include:

Benjamin Yoho

The Strategy Group Company

CEO

Gaby Cardenas

The Colibri Collective

Principal and CEO

James Aldrete

Message Audience & Presentation

President

Luncheon General Session: Shark Tank!

Location: San Geronimo Ballroom

Speakers include:

John Link

AdImpact

Vice President, Sales & Marketing

Mike Donoghue

Subtext

CEO

Chris St. Hilaire

Instant Focus

CEO

Laurel Earhart

AdvertiseCast

VP of Political Advertising

Helen Lum

AppScience

Executive Vice President

Brendan Carson

GaleForce Digital Technologies

VP, Growth Marketing

John Phillips

Aristotle

CEO

Jeremy Hudgens

Genius Monkey

CRO

Jim Innocenzi

Sandler-Innocenzi, Inc.

Owner

Tracy Dietz

DonorBureau

CEO

Taryn Rosenkranz

New Blue Interactive

CEO

General Session: The Future of TV Advertising: Why Linear & CTV/OTT Must Coexist To Win

Location: San Geronimo Ballroom

Over the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor.  Times are changing and with almost half of […]

Over the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor.  Times are changing and with almost half of US households now either cord-cutters or cord-nevers, how will budgets shift for the 2022 cycle and beyond?  Explore who should own the CTV/OTT budget for campaigns, how smart CTV strategy can help reach voters, and where Linear TV is still king.  You’ll hear perspectives from both sides of the transaction on this hot topic!

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Speakers include:

Jackie Huelbig

Basis Technologies

Director of Client Development

John Padua

Trilogy Interactive, LLC

VP, Media Buying

Will Hildebrandt

NBC Universal

Vice President, National Political Sales

Ellen Touchette

AdImpact

Senior Product Manager