Preliminary Conference Agenda
Tuesday, April 12, 2016
|11:00 am – 12:30 pm||AAPC Board of Directors’ Luncheon|
|1:00 pm – 4:00 pm||AAPC Board of Directors’ Meeting|
|12:00 pm – 6:00 pm||Registration|
|3:00 pm – 4:00 pm||Special Session
Campaigning in Crisis: The Puerto Rican Gubernatorial Campaign
Campaign managers, strategists and communicators from the Puerto Rican gubernatorial race talk the key strategies for victory and how the economic crisis is impacting their campaigns.
|4:00 pm – 5:00 pm||1st Timers & New AAPC Members Reception|
|5:00 pm – 6:30 pm||Opening General Session & 40 Under 40 Awards
2016 40 under 40 Awards – Recognizing the best and brightest young political professionals in the U.S. Nominated and judged by their peers, AAPC will recognize and celebrate the new class of Democrat, Republican and Independent young political professionals making their mark in 2016.
|6:30 pm – 8:30 pm||Opening Reception – Pool Deck|
|8:30 pm – 10:30 pm||After Party – Foundation Fundraiser at Hotel Casino|
Wednesday, April 13, 2016
|7:00 am – 6:00 pm||Registration
|7:30 am – 8:30 am||Continental Breakfast|
|8:30 am – 9:30 am||General Session
2016: Half Time Show
Prominent political strategists will share their unvarnished observations on the presidential field, the battle for control of the Senate and House, and the role of independent expenditures in this cycle.
|9:30 am – 10:30 am||General Session
Innovation Showcase—Shark Tank Style!
The AAPC Innovation Showcase provides a unique opportunity for campaign professionals to learn about a range of campaign technology, solutions and success stores in a fast-paced, informative session. A diverse panel of campaign software and advertising solutions providers will conform to the principles of Pecha Kucha, a presentation format designed to keep discussions concise and entertaining. Presenters have only 3 minutes and 15 slides max to tell their story! Then a panel of seasoned campaign pros, our “Shark Tank”, will cut through any hype through a series of pointed questions. The audience will then vote for the most innovative solution.
Come to be entertained. Come away informed about the cutting edge in campaigns!
|10:30 am – 10:45 am||Refreshment Break|
|11:00 am – 11:45 am||Breakouts
It’s the Creative, Stupid.
In the last years in politics, we have realized the power of targeting. Big data, small data…just data in general has made our job at fundraising, persuasion and GOTV a little easier, more efficient. However, if people don’t pay attention to what you are showing them, it doesn’t matter how many times it shows up on their Facebook feed, or follows them around the Internet. So it’s time to think about the creative, not only what it says, but where it will be placed. An online ad needs to be made differently than a TV ad. Join this panel of experts as they dig into the creative elements of some of today’s best performing ads and take a look at what’s grabbing voters’ attention—and what isn’t.
The Future of Polling
Over the past few cycles, election polling has had some notable disasters—from the GOP’s overly optimistic read of the electorate in 2012 to the false prediction of a close election in Britain last year. Is polling still viable in the age of increasing cell phone usage and decreasing survey participation? How, if at all, does polling need to change to meet the challenges facing the profession and what role might nontraditional polling techniques like sentiment analysis and online surveys play going forward?
Business of Politics Series: Staying Out of Jail
Legal missteps in a campaign can become fodder for your opposition–or worse, put you personally at risk for prosecution. Given the recent federal criminal sentencing of a campaign manager of a failed Congressional race, it’s critical that you understand the existing rules related to the Federal Coordination standard on communications, content and conduct. Learn from the experts how to keep your campaign out of trouble and yourself out of jail.
|12:00– 12:45 pm||Breakouts
The Voter Funnel: How Media Engages & Impacts Potential Voters
Wells Fargo Securities projects $6 billion dollars will be spent in media supporting the upcoming 2016 elections. A critical question for political strategists is how does media impact the voter decision process starting from awareness of the candidates through voting? GFK Research’s “Voter Funnel” study surveyed Kentucky registered voters after their November 2015 gubernatorial election. The goal was to measure the impact of media (traditional and digital) on potential voters, and the actions they took. Which media did they deem as having the most important influence throughout their voter decision stages? How did this differ by age? Find out from TVB’s Chief Research Officer Hadassa Gerber.
|12:45 pm – 2:00 pm||Luncheon & General Session|
|2:15 pm – 3:30 pm||General Session
The New Frontier of Programmatic – Is it Here or Near?
|3:30 pm – 3:45 pm||Refreshment Break|
|4:00 pm – 5:00 pm||General Session
Full Court Press
|5:30 pm||Bus transfers to Casino Antigua, one of Old San Juan’s most elegant
and prestigious buildings.The Beaux Arts building was constructed in 1917 and recently restored to its original grandeur.
|6:00 pm – 7:00 pm||Reception at Casino Antigua|
|7:00 pm – 8:00 pm||Hall of Fame & Campaign Excellence Awards|
|8:00 pm – 10: 00 pm||Hall of Fame After Party|
Thursday, April 14, 2016
|9:00 am – 6:00 pm||Registration
|8:30 am – 9:30 am||Continental Breakfast|
|9:30 am – 10:15 am||Breakouts|
|10:15 am – 10:30 am||Refreshment Break|
|10:30 am – 11:15 am||Breakouts
Stump the Media Buyers!
You know that moment, you are on a campaign, and you just went through the grueling process of writing scripts, organizing a shoot, approving the spot…and your candidate calls and tells you his wife’s best friend hasn’t seen the ad, and they all want to know why. Well turns out there is a method to the madness of media buying. Here is your chance to stump the media buyers. You think it should be on the nightly news, they think a mid-day slot on cable news. You think it should be on during Grey’s Anatomy, we need the women’s vote after all, but turns out CBS is better than ABC. Read the scenario, the race is Iowa 3. We have candidates, budgets and timelines. You make your best guesses about audience and buys and our media buyers will do the same. This should be fun!
Anatomy of a Ballot Measure
While you don’t have a candidate’s spouse to deal with, ballot initiatives bring their own challenges, ranging from overzealous activist volunteers to petition gathering and the simple fact that it’s easier to get people to say no than yes. Our expert panelists have been there and will talk you through how they overcame these challenges and many more.
|11:30 am– 12:15 pm||Breakouts
Testing, 1, 2, 3
Finding your voters and donors comes down to one thing: Data. But are you using your data in the most effective ways? Do you really know what makes your supporters and voters tick? Is targeting based on demographic better than targeted based off of their personality? Are you testing different messages before making unilateral decisions that will impact the outcome of your election? Come and listen to the new frontier of data and voter turnout modeling in the 2016 cycle, and leave with new ideas for reaching out and targeting your supporters and guarantee victory in the fall.
More than in any election since 2008, this year’s primaries are testing the relative strengths of media focused campaigns versus boots-on-the-ground grassroots organization. In the end, we’re going to learn, once again, that air war needs ground and vice versa. This break-out session features some of the toughest and most aggressive field operatives from both parties. You’ll leave the session with real take-aways and best practices, straight from the campaign trail, that’ll allow you to level up your current ground game efforts.
|12:30 pm – 1:45 pm||Luncheon & General Session
Politics & Pixels: The Future of Communication
As we witness the acceleration of hyper-connectivity–from always on smartphones to technology embedded in our bodies—the ways we communicate will continue to multiply and fragment. In the meantime, advertising campaigns, increasingly driven by complex machine algorithms, bring us closer to a true science of marketing. Our panel of experts at the forefront of this revolution will address political communications in a world where everyone lives in a “cloud” and everything becomes media.
|2:00 pm – 4:30 pm||AAPC MEMBERS ONLY: Caucus Boot Camps
AAPC’s Boot Camps are “one-of a kind partisan political briefing” for your next business opportunity! Separated into Dem-only or GOP-only caucuses, hear from key party committee representatives on the top races at state and national levels. Get the ultimate insiders’ preview of who’s running, which are likely to be the battleground races and what the political environment means to your business.
|6:00 pm – 7:00 pm||Pre-Pollie Reception|
|7:00 pm – 8:00 pm||Pollie Awards|
|8:00 pm – 10:00 pm||Pollie Pig Roast on the Beach|
|10:00 pm – 11:30 pm||Pollie After Party|