May 2022

Mon 16

Mon, 16 May @ 12:00 pm - 4:00 pm

Service Project: Hacks Give Back

Join AAPC on Monday, May 16th from 12:00-4:00pm for a community impact project in the heart of San Juan serving the Group of the Eight Communities (G-8) in a region […]

Join AAPC on Monday, May 16th from 12:00-4:00pm for a community impact project in the heart of San Juan serving the Group of the Eight Communities (G-8) in a region referred to as Caño Martín Peña Planning District. 

Participants will be painting classrooms at Escuela Elemental Santiago Iglesias Pantín, a public school located in one of the G-8 communities serving more than 480 students in Pre-Kindergarten through 6th grade. 

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Tue 17

Tue, 17 May @ 10:00 am - 10:30 am

Registration

Location: San Geronimo Foyer

Tue, 17 May @ 10:30 am - 12:00 pm

USPS Listening Session: A Conversation with the Postal Service on Leveraging The Direct Mail Effect

Sponsored by: United States Postal Service

Location: Las Olas

Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to continue leveraging the direct mail effect in political […]

Join the United States Postal Service® to discuss the ways in which direct mail was used effectively this past election cycle and how to continue leveraging the direct mail effect in political campaigns leading up to the Midterm Elections. During the session, USPS will engage with AAPC members and also share insights from their newly released joint white paper with AAPC that includes insights from their 2021 post-election survey in Virginia as well as comparisons to similar surveys conducted by the Postal Service following the 2017 Virginia Gubernatorial Election and the 2020 National Elections, to provide an overview of what voters think about when viewing political advertising and a path to more effective and efficient use of direct mail as part of an integrated political campaign. Don’t miss out on this opportunity to be part of a conversation with the Postal Service and its dedicated direct mail experts.

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Tue, 17 May @ 12:00 pm - 1:00 pm

1st Timers & New Members Luncheon

Sponsored by: Gamut

Location: San Geronimo Terrace

Tue, 17 May @ 3:00 pm - 4:00 pm

Democratic Caucus Session

Location: Flamingo Room

Speakers include:



Brendan Walsh

CASE Action Fund

Executive Director



Nsé Ufot

The New Georgia Project

CEO



Derrick Osobase

CWA

Organizing and Political Director



Yvonne Gutierrez

Latino Victory Project

Managing Director

Tue, 17 May @ 3:00 pm - 4:00 pm

Republican Caucus Session

Location: Conference 3-7 Room

Speakers include:



Nick Weinstein

RAGA

Political Director



Daniel Leyte-Vidal

Ron DeSantis for Governor

Deputy Political Director



Jason Torchinsky

Holtzman Vogel

Partner



Edith Jorge-Tuñon

RSLC

Deputy Executive Director



Kyle Roberts

Smart Media Group

President & CEO

Tue, 17 May @ 4:00 pm - 4:10 pm

AAPC Meeting of the Members

Location: San Geronimo Ballroom

Tue, 17 May @ 4:10 pm - 4:15 pm

Industry Perspective with the United States Postal Service

Sponsored by: USPS

Location: San Geronimo Ballroom

Speakers include:



Eddie Alvarran

United States Postal Service

Tue, 17 May @ 4:15 pm - 5:00 pm

Press Panel: Outlook for the Midterms

Location: San Geronimo Ballroom

Top journalists share their perspectives on the 2022 primaries and the forces shaping voter attitudes heading into the November election.

Top journalists share their perspectives on the 2022 primaries and the forces shaping voter attitudes heading into the November election.

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Speakers include:



Henry Olsen

The Washington Post

Columnist



Peter Schorsch

Extensive Enterprises Media

President



Seema Mehta

Los Angeles Times

Political Writer



Jef Pollock

Global Strategy Group

Founding Partner & President



Jessica Taylor

The Cook Political Report with Amy Walter

Senate and Governors Editor

Tue, 17 May @ 5:00 pm - 5:30 pm

Happy Hour

Location: San Geronimo Foyer + San Geronimo Terrace

Tue, 17 May @ 5:45 pm - 6:00 pm

Opening General Session: Industry Perspective: The 2022 Voter Landscape: Using AI-Driven Voter Segments To Win The Mid-terms And Beyond

Sponsored by: Resonate

Location: San Geronimo Ballroom

Each election cycle, campaigns are tasked with winning over the hearts and minds of voters to persuade and motivate turnout. This has become increasingly difficult at a time when sentiment […]

Each election cycle, campaigns are tasked with winning over the hearts and minds of voters to persuade and motivate turnout. This has become increasingly difficult at a time when sentiment shifts with each turn of the news cycle. Most election year voter landscapes are reliant on self-reported groups. This perspective is limiting and masks a holistic view of individuals based on the totality of their voter attributes including issue positions, candidate support, media consumption, and other dimensions that define key constituents. Resonate, a pioneer in A.I. voter modeling and deep learning, simplifies this complex voter landscape in near real time, giving you access to endless understanding, segmentation and targeting possibilities. Join us to learn how we leveraged AI to segment the U.S. electorate cleanly across 10 distinct segments. These segments are based on a unique set of insights that will influence likelihood to turn out, as well as candidate choice, and they can be scaled to any general, state, or local election.

 

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Speakers include:



Matt Crush

Resonate

Director, Business Development

Tue, 17 May @ 6:00 pm - 7:00 pm

Opening General Session: Happy Not Perfect: The Power of Flexible Thinking & 40 Under 40 Awards Ceremony

Location: San Geronimo Ballroom

Keynote Speaker Poppy Jamie With the complex world comes a crushing wave of stress, anxiety, isolation, life change, and financial struggle to add to a growing mental health crisis. Due to […]

Keynote Speaker Poppy Jamie

With the complex world comes a crushing wave of stress, anxiety, isolation, life change, and financial struggle to add to a growing mental health crisis. Due to a culture that encourages perfection, hustle, and fictional life/work balance, many are burning out. This is especially true in Politics, a fast-paced, high stakes, competitive industry with few guarantees.

Behind her Instagram-projected image of “happy wellness founder,” Poppy Jamie was also struggling mightily with perfectionism and life purpose. In this talk, she blends her personal mental health journey with scientific research to share with audiences the practical tools to overcome our inner critic and rewire our minds. Using healthier thought habits and her Flexy Thoughts approach, Poppy demonstrates how to break patterns of avoidance, challenge fears of not being good enough, and turn failure around to become more confident, emotionally resilient, adaptable, and accepting for a happier, healthier future.

Poppy’s insights will help you not only improve your own sense of wellbeing, but you’ll learn how to apply these strategies to manage a business and workforce in times of uncertainty, working from home, and in the “pressure cooker” of a campaign.

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Speakers include:



Poppy Jamie

Happy Not Perfect

Founder

Tue, 17 May @ 7:00 pm - 8:00 pm

40 Under 40 Reception

Sponsored by: Tatango

Location: Vistabella

Tue, 17 May @ 8:00 pm - 10:00 pm

AAPC Foundation Fundraiser After Party

Sponsored by: Google

Location: Las Olas & Terrace

Wed 18

Wed, 18 May @ 8:00 am - 8:30 am

Registration

Location: San Geronimo Foyer

Wed, 18 May @ 8:30 am - 9:45 am

Breakfast

Sponsored by: SXM Media

Location: San Geronimo Foyer

Wed, 18 May @ 8:45 am - 9:15 am

General Session: Are You Ethical or Just Trying to Stay Out of Jail?

Location: San Geronimo Ballroom

Speakers include:



Mike Burton, Ph.D

Ohio University

Associate Professor



Jaimey Sexton

The Sexton Group

Principal



Alicia Sisneros

Sisneros Strategies

Founder



Jim Innocenzi

Sandler-Innocenzi, Inc.

Owner

Wed, 18 May @ 9:15 am - 9:20 am

General Session: Industry Perspective with Political Marketing + Media

Sponsored by: Political Marketing & Media

Location: San Geronimo Ballroom

Speakers include:



Jason Mendeloff

Political Marketing + Media

Wed, 18 May @ 9:20 am - 9:45 am

General Session: One on One with Haley Barbour

Location: San Geronimo Ballroom

Speakers include:



Haley Barbour

BGR Group



Becki Donatelli

Campaign Solutions

Wed, 18 May @ 9:45 am - 10:00 am

Break & Exhibitor Networking

Sponsored by: CNA

Wed, 18 May @ 10:00 am - 10:50 am

Breakout: The Art of the Pitch

Sponsored by: Text Request

Session Track: Business of Politics

Location: Conference 8-10/Salon San Juan Room

Your service can help campaigns win, but first you need to win your own campaign.  Selling your services to a campaign requires a strategy of its own; we call this […]

Your service can help campaigns win, but first you need to win your own campaign.  Selling your services to a campaign requires a strategy of its own; we call this the "art of the pitch". Learn from the pros how to conduct research, develop strategy, create a presentation, and deliver your pitch to secure the job and build your business. 

Certificate Program Eligible: Business Fundamentals C3 Marketing & Selling

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Speakers include:



Jef Pollock

Global Strategy Group

Founding Partner & President



Ward Baker

Baker Group Strategies

Founder and President



Tracy Dietz

DonorBureau

CEO

Wed, 18 May @ 10:00 am - 10:50 am

Breakout: Evolution of Voter Contact

Session Track: New Technology

Location: Conference 3-7 Room

Propelled most recently by Covid and the need to use resources efficiently, campaigns have transformed how they use technology to mobilize voters. Join this session to learn how voter contact […]

Propelled most recently by Covid and the need to use resources efficiently, campaigns have transformed how they use technology to mobilize voters. Join this session to learn how voter contact tech has evolved, where it is headed, and the tech-hybrid future.

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Speakers include:



Ilana Kaplan

Impactive

VP of Client Strategy



Will Long

Numinar

CEO



Zandria Haines

SBDigital

Vice President



Wed, 18 May @ 10:00 am - 10:50 am

Breakout: Tail Wagging the Dog: Digital vs TV Content

Sponsored by: Univision

Session Track: Creative

Location: Flamingo Room

As viewing habits and political media plans continue to shift, there’s a natural tension between Digital and Television content. This panel will explore the distinct types of video content that […]

As viewing habits and political media plans continue to shift, there’s a natural tension between Digital and Television content. This panel will explore the distinct types of video content that campaigns create, the overlap between them, and the unique challenges created by tight timelines and limited production budgets.

Certificate Program Eligible: Communications A4 Media Production

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Speakers include:



Danny Laub

POOLHOUSE

Partner



Jared Solomon

NRCC

Creative Director



Tayhlor Coleman

AL Media

Campaign Strategist



Valentina Perez

GMMB

Senior Vice President



Larry Huynh

Trilogy Interactive

Founder

Wed, 18 May @ 10:00 am - 10:50 am

Breakout: Media Usage Studies & Strategies to Help You Reach Voters

Sponsored by: TVB

Session Track: Masterclass

Location: Las Olas

TVB will present 2022 Voter Media Usage and Influence data from Dynata, GFK and Engagement Labs. These studies include research on Voters’ relationship with traditional media as well as streaming […]

TVB will present 2022 Voter Media Usage and Influence data from Dynata, GFK and Engagement Labs. These studies include research on Voters’ relationship with traditional media as well as streaming video, mobile and social media.  Political decision makers will find the presentation extremely valuable in helping them win races by better understanding how to reach their target voters!

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Speakers include:



Brad Seitter

TVB

Executive Vice President, Business Development

Wed, 18 May @ 11:00 am - 11:15 am

Break & Exhibitor Networking

Sponsored by: CNA

Wed, 18 May @ 11:15 am - 12:05 pm

Breakout: Reading the Tea Leaves of 2021 Voter Turnout

Session Track: Voter Turnout

Location: Conference 3-7 Room

Voter turnout in 2021 gubernatorial elections significantly surpassed previous off-cycle election turnout, but more notably the myth that high turnout rates predict election results was refuted. 2021 turnout data revealed […]

Voter turnout in 2021 gubernatorial elections significantly surpassed previous off-cycle election turnout, but more notably the myth that high turnout rates predict election results was refuted. 2021 turnout data revealed important trends and implications for future elections' turnout that will be shared by a panel of leading political pollsters and analysts to guide voter strategy for current and future campaigns.

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Speakers include:



Christopher Wilson

WPA Intelligence

CEO



Adrianne Shropshire

BlackPAC

Executive Director



Molly Murphy

Impact Research

President



Patrick Stewart

Red Oak Strategic

CRO



Colleen McCulloch-Learch

KRC Research

President

Wed, 18 May @ 11:15 am - 12:05 pm

Breakout: Changing Paid Media Landscape

Sponsored by: a4 Advertising

Session Track: New Technology

Location: Flamingo Room

Learn how to allocate and optimize media spend across digital and linear platforms as you hear the experts discuss how media has evolved to more efficiently extend reach to attract, […]

Learn how to allocate and optimize media spend across digital and linear platforms as you hear the experts discuss how media has evolved to more efficiently extend reach to attract, engage with and influence voters.  

Certificate Program Eligible: Campaign Tech B4 Media

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Speakers include:



Ory Rinat

Urban Legend

CEO



Dan Pino

Assemble the Agency

Vice President, Media



Chris Gulugian-Taylor

Cross Screen Media

VP, US Sales



Cat Stern

Authentic

Director of Digital Persuasion

Wed, 18 May @ 11:15 am - 12:05 pm

Breakout: The Black Box: Shedding Light on the Creative Process

Session Track: Creative

Location: Las Olas

Every political ad maker has their own take on the creative process. However, we all begin with raw research that ends with a finished product on screen. What takes place […]

Every political ad maker has their own take on the creative process. However, we all begin with raw research that ends with a finished product on screen. What takes place in the middle can often seem to be a black box. This panel will explore how different ad makers come up with winning concepts.

Certificate Program Eligible: Communications A3 Creative Execution

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Speakers include:



Benjamin Yoho

The Strategy Group Company

CEO



Gaby Cardenas

The Colibri Collective

Principal and CEO



James Aldrete

Message Audience & Presentation

President

Wed, 18 May @ 11:15 am - 12:05 pm

Breakout: Voters are Consumers: Best practices on how brands and political campaigns use analytics and smarter media to persuade.

Sponsored by: Sabio Inc.

Session Track: Masterclass

Location: Conference 8-10/Salon San Juan Room

Political and brand marketers have access to unprecedented amounts of analytics to better identify and reach potential supporters. With the streaming wars heating up, the shift to actionable insights through […]

Political and brand marketers have access to unprecedented amounts of analytics to better identify and reach potential supporters. With the streaming wars heating up, the shift to actionable insights through analytics is transforming how political and brand campaigns alike plan and execute their media. Join leading experts as we explore how analytics is being used to deliver better campaign results.

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Speakers include:



Edith Jorge-Tuñon

RSLC

Deputy Executive Director



Steve Sisneros

API

Vice President of External Mobilization



Iwalani Camacho

Brunet-García Advertising

Senior Vice President Media



Elisa Dao

Sabio

Marketing & Media Executive



Wilson Santiago-Soler

Rocket Central

Senior Multicultural Campaign Manager

Wed, 18 May @ 12:15 pm - 1:00 pm

Luncheon General Session: How to Better Engage Voters in Today’s Media Landscape

Sponsored by: Katz Media Group

Location: San Geronimo Ballroom

In today’s evolving media landscape, effectively reaching target voters means engaging with them on multiple media platforms. While over-the-air radio and linear television continue to deliver voters to political advertisers, […]

In today’s evolving media landscape, effectively reaching target voters means engaging with them on multiple media platforms. While over-the-air radio and linear television continue to deliver voters to political advertisers, learn why it is now essential for political advertisers to optimize their advertising campaigns with digital audio and digital video to deliver massive and targeted scale of local voters. Executives from Katz Media Group’s Digital Audio and Digital Video divisions will provide insight into the explosive growth and consumption of digital media, and how leveraging its unique capabilities in political campaigns is an unbeatable equation for success.

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Speakers include:



Doug Pfaff

Katz Digital Video

President



Scott Porretti

Katz Digital Audio

President



Brad Seitter

TVB

Executive Vice President, Business Development

Wed, 18 May @ 1:00 pm - 1:45 pm

Luncheon General Session: Shark Tank!

Location: San Geronimo Ballroom

Speakers include:



John Link

AdImpact

Vice President, Sales & Marketing



Mike Donoghue

Subtext

CEO



Chris St. Hilaire

Instant Focus

CEO



Laurel Earhart

AdvertiseCast

VP of Political Advertising



Helen Lum

AppScience

Executive Vice President



Brendan Carson

GaleForce Digital Technologies

VP, Growth Marketing



John Phillips

Aristotle

CEO



Jeremy Hudgens

Genius Monkey

CRO



Jim Innocenzi

Sandler-Innocenzi, Inc.

Owner



Tracy Dietz

DonorBureau

CEO



Taryn Rosenkranz

New Blue Interactive

CEO

Wed, 18 May @ 2:00 pm - 3:15 pm

Democratic Caucus Session

Location: Flamingo Room

Speakers include:



Gisel Aceves

MVAR Media



Katrina Mendiola

National Education Association

Director, Campaigns and Elections



Daria Dawson

America Votes

Deputy Executive Director & National Political Director



James Aldrete

Message Audience & Presentation

President

Wed, 18 May @ 2:00 pm - 3:15 pm

Republican Caucus Session

Location: Conference 3-7 Room

Speakers include:



Jackson Gross

NRSC

Political Director



Elliot Echols

Republican National Committee

Political Director



Trey Richardson

Sagac Public Affairs

Managing Partner



Mike Thom

NRCC

Political Director

Wed, 18 May @ 3:30 pm - 4:30 pm

General Session: The Future of TV Advertising: Why Linear & CTV/OTT Must Coexist To Win

Location: San Geronimo Ballroom

Over the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor.  Times are changing and with almost half of […]

Over the years TV has always been the shining star of political advertising while digital was a strong, but small, supporting actor.  Times are changing and with almost half of US households now either cord-cutters or cord-nevers, how will budgets shift for the 2022 cycle and beyond?  Explore who should own the CTV/OTT budget for campaigns, how smart CTV strategy can help reach voters, and where Linear TV is still king.  You’ll hear perspectives from both sides of the transaction on this hot topic!

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Speakers include:



Jackie Huelbig

Basis Technologies

Director of Client Development



John Padua

Trilogy Interactive, LLC

VP, Media Buying



Will Hildebrandt

NBC Universal

Vice President, National Political Sales



Ellen Touchette

AdImpact

Senior Product Manager

Wed, 18 May @ 6:30 pm - 8:00 pm

Hall of Fame & Campaign Excellence Ceremony & Celebration

Sponsored by: Political Marketing & Media

Location: Casino Antiguo

Speakers include:



Alexander Patton Gage

G2 Analytics



Mandy Grunwald

Grunwald Communications



Haley Barbour

BGR Group

Thu 19

Thu, 19 May @ 8:00 am - 8:45 am

Registration

Location: San Geronimo Foyer

Thu, 19 May @ 8:45 am - 9:45 am

Breakfast

Sponsored by: Media Fortitude & MV Digital

Location: San Geronimo Foyer

Thu, 19 May @ 9:15 am - 9:20 am

General Session: Industry Perspective with The Trade Desk

Sponsored by: The Trade Desk

Location: San Geronimo Ballroom

Speakers include:



Mike Hudkins

The Trade Desk

Thu, 19 May @ 9:20 am - 9:45 am

General Session: One on One with Mandy Grunwald

Sponsored by: The Trade Desk

Location: San Geronimo Ballroom

Speakers include:



Mandy Grunwald

Grunwald Communications



Rosa Mendoza

Global Strategy Group

Thu, 19 May @ 9:45 am - 10:00 am

Break & Exhibitor Networking

Thu, 19 May @ 10:00 am - 10:50 am

Breakout: Getting the Deal Done

Session Track: Business of Politics

Location: Conference 8-10/Salon San Juan Room

How do committees decide to hire their vendors? What are the best presentation techniques for campaigns, Super PACs and Party Committees? More importantly: what are the don’ts? Learn from the […]

How do committees decide to hire their vendors? What are the best presentation techniques for campaigns, Super PACs and Party Committees? More importantly: what are the don’ts? Learn from the people on the other side of the table, the ones who award work. Listen to their perspective on how they make decisions, what they are looking for, and experiences on great pitches. 

Certificate Program Eligible: Business Fundamentals C6 Leadership

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Speakers include:



Betsy Ankney

Stand for America PAC

Executive Director



Andrew Mullins

Direct Persuasion

Programmatic Advertising Director



Rebecca Pearcy

Bryson Gillette

Vice President

Thu, 19 May @ 10:00 am - 10:50 am

Breakout: Breaking Down the Data Silos

Session Track: New Technology

Location: Las Olas

Will we ever get to a single data source for all voter contact?  Data silos present one of the most frustrating aspects of political campaigns. Learn where solutions are emerging […]

Will we ever get to a single data source for all voter contact?  Data silos present one of the most frustrating aspects of political campaigns. Learn where solutions are emerging to help break the data divide.

Certificate Program Eligible: Campaign Tech B5 Data Management

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Speakers include:



Samantha Zaleski

Tunnl

Senior Director of Client Relations



Josh Davidson

American Viewpoint

Vice President



Jon Black

Data Trust

CEO



Christina Coloroso

Analyst Institute

Executive Director



Rosa Mendoza

Global Strategy Group

Vice President, Account Management

Thu, 19 May @ 10:00 am - 10:50 am

Breakout: Lemons to Lemonade/Calling an Audible: When Things Don’t Go According to Plan Part 1

Session Track: Creative

Location: Conference 3-7 Room

Learn how best to deal with unforeseen obstacles that can derail the best laid plans, and share how obstacles can sometimes turn into opportunities for an even better ad. 

Learn how best to deal with unforeseen obstacles that can derail the best laid plans, and share how obstacles can sometimes turn into opportunities for an even better ad. 

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Speakers include:



Colin Rogero

Political Consultant and Filmmaker



Mark Putnam

Putnam Partners

Founding Partner



Josh Robinson

936 Media

Founder



Lorena Chambers, Ph.D

Chambers Lopez Strategies LLC

CEO

Thu, 19 May @ 10:00 am - 10:50 am

Breakout: What’s New with Streaming TV Advertising- AAPC OTT Survey Results Unveiled

Sponsored by: Premion

Session Track: Masterclass

Location: Flamingo Room

The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies, they’re embracing streaming TV as an essential channel to reach voters. But as […]

The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies, they’re embracing streaming TV as an essential channel to reach voters. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers must plan and secure inventory early.

The session will unveil findings from a new OTT survey and offer insights from strategists and buyers on new data-driven innovations and smart buying strategies for building and executing effective streaming TV ad campaigns.

Key topics:

• Inventory scarcity and the importance of premium content; how to avoid getting preempted in a saturated advertising market
• The imperative of brand safety and combating ad fraud
• The value of in-depth and transparent reporting
• Innovations in OTT targeting capabilities for reaching voters
• How pairing OTT + linear achieves greater outcomes

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Speakers include:



Michael Beach

Cross Screen Media

CEO





Brian Franklin

Impact Politics

President



Aimee Bigham

mv digital group

Chief Strategist



Amanda Beadle

Tunnl

Senior Director of Partnerships

Thu, 19 May @ 11:00 am - 11:15 am

Break & Exhibitor Networking

Thu, 19 May @ 11:15 am - 12:05 pm

Breakout: The Future of Fundraising

Session Track: New Technology

Location: Las Olas

Fundraising is the backbone of every impactful political campaign. We’ve seen digital and texting revolutionize the world of fundraising, but what’s next? Learn from the best in the business about […]

Fundraising is the backbone of every impactful political campaign. We’ve seen digital and texting revolutionize the world of fundraising, but what’s next? Learn from the best in the business about the newest platforms and trends in fundraising.  

Certificate Program Eligible: Campaign Tech B7 Fundraising

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Speakers include:



Parks Bennett

Campaign Inbox

Co-Founder & CEO



Taryn Rosenkranz

New Blue Interactive

CEO



Audra Grassia

Goodstock & Co.

Managing Partner

Thu, 19 May @ 11:15 am - 12:05 pm

Breakout: Lemons to Lemonade/Calling an Audible: When Things Don’t Go According to Plan Part 2

Session Track: Creative

Location: Conference 3-7 Room

What do you do when there’s no time to test a message or when instinct tells you to pass over the best testing message to try something farther down the […]

What do you do when there’s no time to test a message or when instinct tells you to pass over the best testing message to try something farther down the list?  Find out when it’s okay to trust your gut and propose going off script in an ad campaign.

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Speakers include:



Colin Rogero

Political Consultant and Filmmaker



Mark Putnam

Putnam Partners

Founding Partner



Josh Robinson

936 Media

Founder



Lorena Chambers, Ph.D

Chambers Lopez Strategies LLC

CEO

Thu, 19 May @ 11:15 am - 12:05 pm

Breakout: Transitioning from Traditional to Digital Media – Using Data to Spend Efficiently and WIN

Sponsored by: Causal iQ

Session Track: Masterclass

Location: Conference 8-10/Salon San Juan Room

Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form, […]

Data availability and usage have become the ultimate tool in the migration of political media from traditional to digital. The use of the data does not take a single form, and there are very different practices in the way data can be utilized. For consultants with a history in traditional media, questions like, what are the sources of campaign data, how can the data be used in media placement, and how this increases media placement efficiency all arise. Join Ryan Ray (Regional Vice-President of Sales of Causal iQ) as he answers these questions and more with Matthew Hedberg (VP, General Manager – Semcasting), Chazz Clevinger (CEO – OneClick Politics), Andrew Tavani (Executive VP Data – Aristotle), and Iwalani Camacho (Sr VP Media – Brunet Garcia).

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Speakers include:



Ryan Ray

Causal iQ

Regional Vice President of Sales



Matthew Hedberg

Semcasting, Inc.

VP, General Manager of Professional Services



Chazz Clevinger

One Click Politics

CEO



Andrew Tavani

Aristotle

Executive Vice President, Data



Iwalani Camacho

Brunet-García Advertising

Senior Vice President Media

Thu, 19 May @ 11:15 am - 12:05 pm

Breakout: Google for Elections: Leveraging YouTube & Google to Connect with Voters

Sponsored by: Google

Session Track: Masterclass

Location: Flamingo Room

Please join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

Please join us for a deep dive on Google and YouTube ads best practices as well as key information to keep your clients and campaigns secure online.

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Speakers include:



Maria Giannopoulos

Google

Civics Outreach



Erica Arbetter

Google

Civics Outreach Manager



Andrew Carroll

Google

Senior Account Executive, Elections & Advocacy



Stephanie O'Connell

Google

Account Executive, US Elections

Thu, 19 May @ 12:25 pm - 1:15 pm

Luncheon General Session: Harnessing Data to Reach Voters at Scale across all Screens

Sponsored by: Ampersand

Location: San Geronimo Ballroom

The number of channels/devices/modes to reach voters continues to expand. What are agencies doing to make sense of the evolving media options? Where are they finding the right impressions with […]

The number of channels/devices/modes to reach voters continues to expand. What are agencies doing to make sense of the evolving media options? Where are they finding the right impressions with scale across devices? How is that scale changing with more viewing options. Where does data fit into all this? What’s this mean for the future? Discussion with 2 leading practitioners on these questions heading into 2022 and beyond. 

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Speakers include:



Daniel Jester

GMMB

Partner



Kyle Roberts

Smart Media Group

President & CEO



Tess O'Brien

FreeWheel, a Comcast Company

VP, Demand Enterprise Sales